Mobile apps have become one of the most utilized technologies on the planet with the rise of smartphones. 89% of mobile phone users are using mobile apps other than anything else according to Smart Insights. If you’re a small business who’s decided to step into the future and center your business in this new trend, there’s a lot to take in. If you’re trying to make sense of the myriad of things you need to get your mobile app off the ground, here’s 5 tips that can make all the difference.
1. Focus on and Highlight the Problems Your Mobile App Solves
First of all, you should have a strong idea of what your app will do and how it will solve your customer’s problems. It can be as simple as making it easy for your customers to get in contact with you or listing common, necessary details related to your industry. You can’t really go wrong with starting an app when you have a clear idea in mind with its usage.
2. Promote Content that Highlights Your Problem Solving
Next, it’s important to highlight those pain points and communicate them effectively. Make them clear and bold on your social media. Write about them on your blog. You should create content that relates to what your small business does and highlight your app when you promote it. Keeping your mobile app in the core of your marketing is a crucial step towards growth. 71% of marketers believe mobile marketing to be at the core of their business strategies according to Salesforce.
3. Get Users Involved with Your Mobile App Marketing
Your users and customers can become the most powerful tool imaginable for promoting your app for you. By creating a referral program for your mobile app, you can get others involved with promoting your app for you. You can incentivize it monetarily or with a discount on a future purchase, or another benefit altogether. The choice is yours, but when you ask your community for something you may be surprised with how emphatically they answer.
4. Consider a Freemium Pricing Strategy
Depending on what problems your app solves and the value attributed to it, you may want to decide on pricing your app accordingly. For those apps that are going to be paid, consider using a freemium model as well. You can offer certain benefits for free, but require upgrades to remove ads or add additional functionality, the choice is yours.
5. Price Your App for Free Periodically
When trying to grow, it makes sense to allow your app to be available for free for small periods of time. The influx of new downloads and users can boost your popularity as well as gain you new customers that your small business may not have reached otherwise.
You might be surprised how affordable mobile app development can be even on a tight budget. When considering which strategies to employ in promoting and development, first think of what your goals are for the app and plan accordingly. When you take all considerations into account, you can be satisfied with the outcome.