There are a few things that most people, and companies should consider before creating a website. Web design is an art as much as it is a business. Getting the "formula" correct is key to success. Your web site can look really cool and if you don't
have the basics correct you wont see results. Consider these nine things when creating your business website.
1. Pick a company that knows what they are doing
You are likely going to need a company that provides the tools you need to make an amazing web site. Choosing one that knows all of the intricate details of designing and maintaining a site is key to your success.
2. Choose a name for your site
Your sites name should reflect not only your business but your brand and your identity. This is going to be the first thing people notice when they come on site, it will also be the last thing they remember. When they tell other people about you, they will mention the name of your site. Most companies use their company name, but not all. Consider your name when you get ready to make your site. It can mean the difference when it comes to your visitors.
3. Your sites design should be ideal for your goals
If your goal is to sell cookies then your site should probably either look like a cookie or have some kind of cookie theme. Further more since you intend to sell cookies and not educate people about them, your site should probably have a heavy focus on selling things. Your landing page should first contain sales information and your site should have all the tools needed to make sales. Having the right idea in mind when making your website is important to each visitors experience.
4. Pick a theme that lets people know all about you
Visual identity is key in the web business. If your theme looks like a lawyers website and you specialize in kids clothing you will look like an expensive, not so fun, kids clothing store. Having bright colors and "bubbly" letters will make you look more fun and a bit less serious. Setting your tone is important. Picking the right color scheme, layout, and fonts can make or break your companies presence online.
5. Set realistic goals
Don't expect a million visitors in your first month. Inversely, don't expect that no one will show up. Set monthly goals for both content and design changes. If you notice on stats that customers are always going right to your chat line to talk, then put more focus on that. Tailoring things to the customer is important in a website. A great deal of companies believed at one time that they could build their site and then leave it alone. That is no longer true, web users today expect ever changing content and interaction. People get tired easily and the last thing you want is them getting tired of you.
6. Engage in a lot of social media
Integrating at least three forms of social media is very important for your site. Visitors will want to be able to connect with you on Facebook, and Twitter, and Google and everywhere else they can. The same goes for the content on your site, make it easy for them to share it on any site they want. People like to press one, maybe two buttons to do something. If you wan them sharing your content keep it simple to do so.
7. Fill in your site with a lot of content
Users of websites like to have every possible question they have answered fast and completely. It is important to keep that in mind. If you want people to use your service they should be able to tell everything about you in a few pages. Further more if you want users from search engines to find you, consider a blog section. Blogs allow you to fill up a great deal of content that readers may find interesting. If your companies name or other information is on each entry you can then constantly direct traffic to your main site and sales area. People find your blog entries and then go to your site. When that works the way it is supposed to, you can get a great deal of traffic.
8. Give customers something to do
Nearly any interactive item will work to keep customers from leaving your site as soon as they get there. Most web design companies will offer you special tools to place interactive elements on your site. The more interactive your site is, the longer customers will stay.
9. Use your analytics tools
When you hire a company to build your site consider one that has on site analytics/stats. These are important. With most stats systems you can see where users are "landing", that means coming on to your site. You can also see basics about them and what they read the most on your site. Constantly making small adjustments can mean your site stays fresh and relevant to your customers. If your customers always feel like the site was made for them they stick around longer and you can conduct better business.
Using these techniques will not guarantee you success but can give you a fighting chance against your competition.
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