How to build a brand

A comprehensive guide to effective and measurable branding from HubSpot & Rebrandly.

If you’re in the marketing business, you might have noticed that a lot of things on the subject of branding have changed in the last decade. How you brand your business is no longer just a matter of implementing clever, creative, and timely ad placements.

Making a brand stand out is, needless to say, no piece of cake. Successfully managing your brand in the inbound age is about more than just connecting all the phases of the marketing funnel and creating content that attracts and converts leads. It’s about doing all of that – but with pizzazz!

The how to build a brand guide includes:

• Understanding what brands look like today
• Creating your brand strategy
• Implementing your brand into marketing efforts
• Monitoring and measuring impact