First off, what is responsive web design? Responsive web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on screen size, platform and orientation. When Google speaks you should listen: Google supports smart phone optimized sites. Google recommends creating a dynamic site that caters to different types of devices like PCs and tablets, or creating a separate mobile site. It is generally recommended that you create a website that is optimized for both desktops and mobile devices. This allows a greater return of your investment and the efficient implementation of SEO practices.
Fluid Grids for a Responsive Web Design
Utilizing fluid grids is one of the hallmarks to a responsive web design. Fluid grids allows you to manipulate parameters outside of traditional layouts. Instead of designing the layout based on rigid pixels, a fluid grid allows you to design layouts with proportions in mind. This will allow your website to essentially mold to different screen sizes. In order to calculate portions for a fluid web design on specific page elements, you will need to divide the target element by its context. You can do this by creating a high fidelity mockup in a image editor.
Optimizing Images for Mobile Devices
Responsive Web Designs for SEO
A responsive web design will reduce bounce back rates. Many mobile website suffer from a high bounce back rate if the content isn't in-line with the searcher's need, or if the content is too stript. A responsive web design places emphasis on designing with the user in mind, regardless of their devices used to access the internet.
To learn how responsive web design can benefit your online business identities, contact us. Investing time in creating a responsive web design will protect businesses from future algorithm changes as well as ensure the longevity of your online presence. Follow us on twitter @envisionitnm.
Written By Mike Tungate
Hello! I am the Web Services Manager @ EnvisionIT Solutions. I create beautiful websites, branding and marketing systems for businesses. Let me know if you have any questions. I am an avid photographer and a lover of musical instuments.