Amy Williams

The Age of Smartphones: How To Prepare Your Website





 There’s a growing trend in the United States, and we’re willing to bet you're part of it. Can you guess what it is? It’s smartphone ownership. Sixty-eight percent of adult Americans own a smartphone, up from 35 percent in 2011. That’s an increase of 80,015,371 smartphones in only 5 years. 

The pocket sized computers’ ownership growth is off the charts, and makes the devices impossible to ignore in day-to-day life.


Facebook, Instagram, Twitter, news feeds, and Google searches are all available with a button push and a few finger swipes.It’s no surprise then, that mobile devices now account for 51 percent of our daily digital media consumption.These tiny computers are changing the way we access the internet, and with that, the way content is displayed.


The smartphone train has left the station, and it’s not slowing down for anyone. Either deliver your content in a mobile centric way, or risk losing viewers.


The Great Migration

The rising smartphone adoption rate has increased reliance on the devices for everything from work emails, to Temple Run.Internet users’ migration to mobile devices comes from the ease of information access smartphones provide.By 2014, smartphones had already surpassed desktops as the number one platform for Google searches. Users are becoming more and more reliant on consuming content on-demand. Bank of America conducted a survey that found a lost or stolen cell phone would make almost 50 percent of Americans fear for loss of access to app content and entertainment optionsInternet content creators should take notice that their consumers are becoming reliant, and even borderline addicted, to mobile content.


Mobile Friendly or Bust

The internet today is not the internet of ten, or even five years ago. Long gone are the days of waiting for AOL dial tones. Today, anything less than instant load times and seamless web design for smartphone displays leaves us frustrated. Google data reveals that mobile layout is crucial in capturing internet users’ loyalty. A whopping 96 percent of consumers say they’ve encountered websites that were obviously not designed for mobile devices. Seventy-four percent of people indicated that a mobile friendly design is important in them later returning to a website.

Perhaps most tellingly, 52% of internet users said that a bad mobile experience will cause them to stop engaging with a company. Revenue streams quite literally depend on a quality mobile design.


Mobile Responsive Websites Save The Day

Mobile responsive websites are the saving grace for news outlets and bloggers against increasing mobile standards. In a nutshell, these websites automatically change their layout based on the device they’re viewed on. Desktop users see one page version, while smartphone users see another.

The responsive sites are an easy way to save time and money on a mobile website, while also appeasing smartphone users’ demand for quality web design. However, mobile responsive websites are not foolproof. Poorly designed responsive sites are as, if not more, unappealing than having no mobile site at all. Configure your website with short text, scalable graphics, and absolutely no pop-up windows. Nominal increases in decision simplicity result in a 96 percent increase in customer loyalty, 86 percent increase in likelihood to purchase, and 115 percent increase in likelihood to recommend.

As an online content creator, it’s your job to watch the trends and stay with the times. Mobile is undoubtedly on the rise, and ignoring it will only hurt your web traffic.


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meWritten By Guest Author: Amy Williams

Amy Williams is a free-lance journalist based in Southern California and mother of two. As a parent, she enjoys spreading the word on positive parenting techniques in the digital age and raising awareness on issues like cyberbullying and online safety.