Most businesses have heard about the allure the benefits of social media and want to instantly dive in. However, social media for your business requires planning and must have a place in your web design with social share buttons. Instead of making costly gaffes, the following information answers the question: Where Should I Start with Social Media for my Business?
First and foremost, you must listen and pay special attention to what people are saying about your business, industry, and competition. This stage is where you will define and understand your target audience, which is the group of people you wish to reach through your web design and social networking. It's a great practice to follow a few of the individuals in your target audience to learn what they are saying about your service or product. This step is vital and will guide your future social networking.
The next step is to define your goals and what you are looking to achieve from your social networking. Your goals should play directly into your overall marketing strategies. Without these goals, it will be almost impossible to determine the return on investment (ROI) of your business marketing efforts. One of the best ways to track the performance of social networking is with your call to action (CTA). Your CTA should be a clickable button integrated into your web design that funnels your guests to a sale or a trackable action, such as "sign up now" or "click here."
Use a Content Calendar
One of the most important aspects of your business social media efforts is content. Make sure you know what you will talk about to inspire and engage your target audience. While there are several ways to achieve this goal, one of the best ways is with a content calendar. Your content calendar should include a schedule of the posts you intend on sharing on your social media networks. It's best to utilize a variety of posts such as images, videos, infographics, as well as blog posts.
View our presentation about Social Media and Business
Tools and Execution
Whether you choose Twitter, Facebook, Google+, or all of them, it's vital the network you choose makes sense for your audience, strategy, and content. Unfortunately, many businesses start with a social network without this understanding and fail. It's best to choose the social media sites that will provide the best and biggest opportunity for your content. After you have made this decision, you must execute with excellence. Make sure you know the best times to post, the types of media with the highest levels of engagement, and any other relevant nuances. By all means, do not just start posting and sharing content.
Track, Measure, and Adjust
When it comes to the long-term success of your efforts, tracking will assist you in proving your return on investment. Tracking will demonstrate what is working and what isn't. Once you learn which efforts are less productive, you can adjust your overall strategy. Without tracking, you could simply be pouring all of your time and money into a proverbial black hole. Another key benefit of tracking and measuring is that it can be used to guide your future content efforts. After you learn the types of content your audience responds the best to, you can serve them a heavy dose of it and reap the benefits of social marketing.
Written By Mike Tungate
Hello! I am the Web Services Manager @ EnvisionIT Solutions. I create beautiful websites, branding and marketing systems for businesses. Let me know if you have any questions. I am an avid photographer and a lover of musical instruments.