Your business is unique. Though you have competitors and colleagues, but no other business is exactly like yours, so your website should reflect that unique quality. These days, potential new customers turn to the web as their first line of research, which makes your website the initial impression they will use to judge your organization. You website should reflect your business, not do-it-yourself template Spring-Blue-2C. One tract home is very difficult to distinguish from another when there are hundreds of them to navigate through. There are several reasons a why a DIY website is a bad idea.
Web Design is Increasingly Complex
SEO is an Ongoing Race
SEO (Search Engine Optimization) refers to updating a website so it ranks as high as possible in search engine results. Search result rankings are recalculated on a regular basis. Making sure your business stays as high as possible in search engine rankings is crucial for driving search traffic to your business. Your site's ranking changes as new content (yours and others') is added to the web.
Even if you do use a DIY web site builder, don't think you can simply build your website and never look back. Building your website once and never updating it for SEO purposes means your company is bound to fall farther down the rankings over time. Understanding how to optimize your website for search engines and maintaining your website so that it continues to rank high can be a full time job.
Mobile can not be a Small Version of Your Website
Designing a website that can look good and perform smoothly on a desktop, a phone, a laptop, and a tablet is not straightforward. Simply shrinking a website down to fit a small screen often results in a site too small to interact with. A good mobile site maintains consistency with its desktop counterpart, but is different enough to leverage a mobile device's ease of use. A DIY website can't help with maximizing the mobile experience.
The Web is Constantly Changing
Web techniques evolve almost daily. A good web developer is always staying on top of new developments like what approaches to use, how browsers and devices are changing, what techniques are becoming obsolete. However, a DIY website design will always be behind the evolutionary curve. Updating technologies is complex for a DIY website builder since they have to be careful to not break their customer's websites. They can't update quickly which is understandable, but it does not help your website stay competitive.
DIY web design can have a seriously negative impact on your business, which is why a DIY website is bad for your organization. The best advice that can be offered to businesses looking to build their own website design is this: don't build your own website. Trust web design professionals who are paid to stay current, in the same way your customers to trust you to do your business.
Written By Mike Tungate
Hello! I am the Web Services Manager @ EnvisionIT Solutions. I create beautiful websites, branding and marketing systems for businesses. Let me know if you have any questions. I am an avid photographer and a lover of musical instruments.