Why it's Important for Your Business to Blog


So, why is it important for your business to blog? I am sure you have heard about various businesses blogging and thought to yourself, "why would anybody do that, is it worth the time and effort? Why would even read it?" These are typical questions. Blogging is one of the best ways to increase you website traffic and marketing reach.

Target Marketing

Hopefully you have a brand positioning statement and some buyer personas. Crafting buyer personas is how you define and clarify your target market. You ask questions such as:

  • Where do they live?

  • What are their job titles?

  • What age ranges would be interested in my brand?

  • What problems can I solve for them?

  • What do they do every day?

That’s merely your starting point. You can ask many more questions in order to formulate a wide variety of buyer personas. Use these buyer personas to position your brand, create the right blogs, and build your brand’s identity in a way that will attract your target market and show your company’s brand in an appealing light.

Building Your Brand’s Identity

Who are you to your website visitors, leads, and customers? How do you plan on portraying your brand’s image? Design, color, typography – all of these represent the personality of your brand. But so does blogging.

Actually, blogging does more than personalize your brand – it defines it, gets the word out about it, and gives people a reason to spend more time on your website. One major benefit of visitors who hang around longer is the boosting of your Google rankings.

Search Engine Optimization

Your blogs get indexed by Google and other search engines every time they are posted. Many people create blogs and then fall off the face of the earth. Maybe they did so for personal and not business reasons. Google no longer pays attention to their blogs, and they get booted to the 10th or 11th page on the search results listing.

According to HubSpot, it’s best to blog at least once per week so that Google is aware of your online presence. Also, using the right keywords – long tail keywords that potential customers would type into a search engine may increase your Google rankings.

Many people swear by short tail keywords. Sometimes this is a good practice, but don’t overdo it. Also, including any more than five keywords in your blog will cause it to disintegrate into the depths of Google, never to be seen again.

Just Kidding. We wanted to scare you in a good way so that you take notice of blogging best practices and put them into, well, practice.  

Social Media

If your company is set up on Facebook, Twitter, LinkedIn, Google Plus, or anywhere that matters – what are you going to post on your pages? Must. Have. Content. Google does not just want any content either. It wants content that gets shared, liked, and commented on.

See also: Four Ways to Use LinkedIn to Gain New Clients

Getting people to become interested in your business is difficult. If you provide the right educational information and share it using social media networks, you will build your network and see growth in the amount of website traffic.

Become an Expert

Thought leadership and knowing what to say, when to say it, and how to say it – that’s what blogging does for your business. In order to turn website visitors into regular guests who make purchases, they have to trust you. How can they put their trust in your company if they have nothing to go by?

If you are providing a product or service, surely you understand the problems your offerings can solve for potential clients. Put yourself in their shoes, write appealing blogs, and continue doing this week after week. The more information you put out there for Google to scan, the more attention you will garner from various blogging topics.

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meWritten By Mike Tungate

Hello! I am the Web Services Manager @ EnvisionIT Solutions. I create beautiful websites, branding and marketing systems for businesses. Let me know if you have any questions. I am an avid photographer and a lover of musical instruments. 

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