Blogging is writing articles, usually in an informal style (hey, like this one!) to inform, entertain, and generally show that your website is regularly updated. It takes some effort but it is well worth putting into your overall marketing strategy. Read this blog to find out why your website needs a blog.
Building Your Brand’s Identity
Who are you to your website visitors, leads and customers? How do you portray your brand’s image on the Internet? Design choices such as color and typography present your company's personality, and blogging can help fill in the the picture of what your brand represents. Blogging personalizes your brand – it defines it, gets the word out, and gives people a reason to spend more time on your website. Visitors who hang around on your website not only get to know your products and services, but they also boost your Google rankings.
Your goal in blogging is to create articles that speak to your target market. Direct articles to different buyer personas to position your brand and show your company in an appealing light. This article is for people who are interested in improving their business website for marketing purposes.
Blogging Improves Your Search Engine Ranking
Your blogs and updated webpages get indexed by Google and other search engines every time they are posted. Many people create websites and then leave them as if they were set in stone for years. Google doesn't pay attention to those old web pages, and they get booted to the 10th or 11th page on the search results listing unless a keyword search screams out for that page directly.
It’s best to post or re-post a blog at least once each week so that Google continues to be aware of your online presence. Also, using the right keywords – "long tail" keywords (strings of three to five words) that potential customers would type into a search engine may increase your Google rankings.
Many people swear by using short tail keywords in their blogs and web pages. These are one or two word phrases that define your industry. For us, that's "computer support."
Blogging is your Social Media Content
If your company is set up on Facebook, Twitter, LinkedIn, Google Plus, or anywhere that matters – what are you going to post on your pages? Must. Have. Content. Google does not just want any content either. It wants content that gets shared, liked, and commented on.
Getting people to become interested in your business is difficult. If you provide the right educational information and share it using social media networks, you will build your network and see growth in the amount of website traffic.
Blogging Shows You are an Expert
Gaining "thought leadership" is what blogging does for your business. In order to turn website visitors into customers, they have to trust you. How can they put their trust in your company if they have nothing to go by?
You know best how your product and service offerings can solve problems for your potential clients. Write about your history, interesting jobs you've done, where your industry is going... The more information you put out there, the more Google will see your website and the more attention your business website will attract from people searching for your services.
Written By Mike Tungate
Hello! I am the Web Services Manager @ EnvisionIT Solutions. I create beautiful websites, branding and marketing systems for businesses. Let me know if you have any questions. I am an avid photographer and a lover of musical instruments.