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Why You're in Trouble if Your Website is not Mobile Friendly

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The word revolution is a powerful term that represents major changes to the entire modern world. The digital revolution has already changed the way international commerce is done, and traditional retail stores are struggling to catch companies like Amazon. You probably recognize that a website is a necessity in these digital times, but not all websites are created equally. A mobile responsive website may seem like a luxury, but it's more vital than you may realize. Read this blog to learn Why You're in Trouble if Your Website is not Mobile Friendly.

The Mobile Revolution's Impact

Not many people talk about the mobile revolution, because its really an extension of the digital age. However, mobile devices give potential customers access to the internet in areas where computers can't. A computer needs a WiFi signal in order to surf the web, while a smartphone needs only a 3G or 4G signal. A smartphone also has the option of utilizing a WiFi signal, even if the phone service has been interrupted. Smartphones have nearly unlimited internet access, and their popularity is increasing exponentially. Therefore, your business is going to suffer greatly if it doesn't cater to cell phone users.

Going Mobile IS Going Digital

More than 17% of all web traffic is already generated by mobile devices and this number up from less than 3% three years ago. Mobile devices will one day replace laptops, because they're more practical. A computer was once a prerequisite for searching the web, and checking emails. Unfortunately, computers are extremely expensive, and this expense is fueling mobile popularity. Parents can buy tablets for each of their four children for the price of one laptop. These children grow up with a preference to the mobile format. According to Forbes, by 2018, 94% of all web traffic will be generated by mobile devices and websites need to accommodate for smartphones and tablets. 

What is Mobile Friendly

Websites are composed of a type of code known as HTML. This code was developed to fit the ratios of laptop computers, but smartphone ratio's are substantially different. The images, words and symbols on a website can be jumbled or missing if a customer uses a smartphone instead of a laptop. This is especially true if the phone is held at a portrait (vertical) position. Mobile friendly sites are designed to accommodate a computer or smartphone screen regardless of the angle at which it's held. There's also something known as mobile adaptive which takes the mobile friendly technology a step further.

See also: Five Tools to Test if Your Website Is Mobile Friendly

Preparing for a Mobile Responsive Future  

A mobile responsive website means that your site recognizes whether the customer is using a smartphone, tablet or traditional laptop. There's no need to start a separate site for mobile devices, because the single site is so accommodating. The mobile adaptive site automatically adjusts certain pictures and paragraphs so everything fits well onto the phone's screen. A mobile responsive website give smartphone and tablet users unimpeded access to your site. However, there are other important reasons to invest in a mobile adaptive site. 

Getting Found on Google

People rarely turn to the phone book anymore when they want to find a pizza parlor in Albuquerque. Instead, they'd enter the query into a search engine and trust those results. Therefore, the company with the highest search engine results is going to garner the most business. Mobile adaptivity is one of the most heavily considered factors by Google and other search engines, making your site easier to find. Sign up for a website assessment



meWritten By Mike Tungate

Hello! I am the Web Services Manager @ EnvisionIT Solutions. I create beautiful websites, branding and marketing systems for businesses. Let me know if you have any questions. I am an avid photographer and a lover of musical instruments. 

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