Many people on the internet bounce from one page to the next, never finding the right engaging content or attractive design. Your bounce rate tells the web how intriguing your website is to the average user.
Are you a company that's ready to keep your users engaged? If so, keep reading for some key ways to lower your average website bounce rate.
Brand storytelling requires breaking your companies messages into manageable parts. If you want to keep a user engaged, structure your pages according to a linear message. You can use the Hero's Journey and typical story arcs as a reference for guiding users through your website.
Your landing page often decides if a user bounces. A landing page should communicate, in simple terms, the goal of your website. More importantly, a landing should tell a user why your page will be worth the visit.
For landing pages, make sure you limit the total characters on a user's screen. You can then leverage brand storytelling to entice visitors further into your website. In other words, keep your landing page clean, simple and promising.
As we discussed above, your first impression to customers should be clear and simple. If a visitor is confused by out of place imagery or excessive description they will bounce.
It's good to make a mental model for your websites overall message before creating a landing or series of web pages. This tells you how long of a description you have to work with.
Businesses that visit your website want quick results. Your page loading speed keeps visitors from seeing your actual content and pushes them away.
You can optimize your images, compress files, and upgrade your server to increase page loading speeds. When learning how to decrease bounce rate, it's a good idea to troubleshoot your website regularly to avoid future loading time issues.
Keyword optimization affects users in two ways. When businesses are searching for a resource, they will land on websites that match their keyword most directly. If you want users to find your website make sure to optimize your content keywords.
Your average website bounce rate also depends on the keywords users reach inside your pages. If, for instance, you provide inconsistent keywords from browser to web page clients are likely to exit.
Simply upgrading your websites beauty and readability will lower your odds of customer bouncing. However, your competition already knows this. That's why it's key to have access to website tips and tricks to get around your competition.
Now that you know the basic detours around bouncing it's time you improved your chances of conversions and success. Your next goal is to level up from a passable site to something people can't look away from. Go out and level up your website today!