Twitter paid just $15 for its logo, which is now known around the world. The iconic “swoosh” that Nike is known for cost just $35.
As you can see, you don’t have to spend a fortune to get a quality, professional, and effective logo.
What is necessary is to spend time learning how to make a logo that represents your brand, while remaining professional. That’s the challenge we are going to help you overcome here.
While there are several steps to creating a quality website – choosing a domain name, designing the page, and more, you can’t forget about creating a killer logo.
Keep reading for some helpful tips on how you can create an amazing logo for your company or brand. If you want to be recognized around the world, it starts with a great logo.
1. Make it Relevant
Your logo is a symbol or wordmark of your business. The sole purpose it has is to identify a service, product or company.
As a result, having a logo that is relevant to what you do, or offer is essential.
Make sure you think about possible misunderstandings. This doesn’t mean you have to include a pictogram of what your logo is about. In fact, doing this may actually be disastrous.
But think about this – McDonald’s logo isn’t a hamburger, Nike’s logo isn’t a shoe, and IBMs logo isn’t a computer. Find something that relates and resonates with what you do or offer.
2. Color Matters
Another important consideration is the color or colors you use for your logo. This isn’t a superficial decision. The fact is, color communicates ideas and carries meanings.
The fact is, up to 90 percent of all snap judgments made about a product are based on the colors used alone. Also, the relationship of the color you choose and if it is effective hinges on what is appropriate – this means whether or not the color “fits” with what you are selling.
3. Logo Versatility
A logo with a professional design will usually be scalable to any size and adaptable to any material.
Consider this – what happens if you need to put your logo on the side of a huge building, or even on a promotional item, like a pen? Are you going to be able to do this?
Make sure you think about this as you are creating your logo. If you don’t, then the one you create may not be as professional as you would like.
4. Avoid Being Cliché
New fads come and go year after year. While you may want to jump on some bandwagons when it comes to design trends for marketing materials, this isn’t a good idea when it comes to your logo.
No one likes to see essentially the same thing over and over again.
Instead of joining the crowd, be unique. Think of a design yourself, rather than following what everyone else is doing.
How to Make a Logo: Now You Know
When it comes to making a professional logo, there are more than a few things you need to keep in mind. The tips here should help you get started if you have been wondering how to make a logo.
If you are looking for other information to help your business grow and succeed, be sure to check out some of our other blogs posts. For example, we offer information on Google’s new page speed criteria.