We've been there before. Reaching higher in the SERPs falls into the "luck favors the prepared" category of finding success.
We can help you prepare with the help of a keyword ranking report. Keep reading to understand how to read it.
The rest is up to you.
Google rankings, Bing rankings, and Yahoo rankings.
They're all at the heart of the keyword ranking report. Sure, Google has been the king of online searches for over a decade - but as Microsoft continues to pump enormous sums of money into Bing and Copilot, the tech giant is keen to usurp the throne.
In other words, Bing isn't as "irrelevant" as it used to be.
Keyword reports differ depending on where they're coming from, but you'll typically encounter a similar set of components:
A primary keyword is a niche-defining term. They're the sorts of things consumers plug into a search engine when they're looking for something specific, like your brand. Keyword difficulty describes the relative challenge of ranking for a given keyword.
More specific, niche-oriented terms are easier to rank for, particularly if you're factoring in things like location.
Search volume indicates the number of times a keyword is searched in a given period, and ranking changes tell you how well your web pages and blogs are doing.
Google rankings are the most coveted because of the massive user base but you shouldn't overlook the other search engines. They offer a chance to connect with new audiences.
A keyword that ranks well on Google might not hold the same position on Bing (and vice versa). Analyze the keyword rank data across all platforms to identify patterns to enhance your overall presence across the web.
A consistent upward trend means you're doing the right thing - but that's not what you're here for. However, not all fluctuations in search engine ranking are cause for concern. It's natural for your keyword rankings to change over time.
The key thing to look out for is your organic listings in the SERPs. Google's search pages start with rank 1 and end with rank 11. Any more than that means you're on at least the second page of the SERPs (and you'll want to do something about it).
Significant leaps in keyword positions are usually the result of successful content updates and backlink acquisitions. Likewise, sudden drops in rankings are a red flag.
Use both to gain an understanding of what strategies are working.
Even so, it's important to understand the broader context. Seasonal trends and industry shifts cause your position in the rankings to fluctuate, and the true impact of successful SEO campaigns often won't be felt for months.
The keyword ranking report is a treasure map to top the SERPs.
Understand the role of keywords, take steps to improve your SEO, and propel your website toward greater visibility and success.
At EnvisionIT Solutions, we eliminate the need for expensive and expansive in-house IT departments. We're at the forefront of the industry and bring that expertise to your door. Don't hesitate. Arrange a consultation today.