38% of people will stop engaging with a website if they find it unattractive. Which is why staying on top of the most recent web design trends is an essential part of creating a website that grabs your audience's attention and holds it long enough to deliver the message you want to send.
However, not everyone is a web designer. Which means that you may not be aware of which trends to follow and which are simply a waste of time. If you'd like to learn more about which web design trends are currently holding the most value read on for more information.
Cartoons and Illustrations
Even when selling some of the most adults products, audiences seem to love being greeted by a friendly Cartoon or Illustrated face that is there to guide them through learning more information about your brand.
These cartoons tend to range from more professional-looking graphics to simple hand sketches. What remains true is that they definitely encourage audience engagement.
Chatbots have been around for quite a few years now. However, we've seen significant advancements in their evolving abilities to both inform and sell to website visitors.
Businesses love the addition of a chatbot on to their website as it is similar to having a 24-hour salesperson that can reach their potential customers in the exact way they like.
Many businesses are also opting for chatbots that have a bit of humor, to create a playful association within their brand.
Many brands are now going beyond simply explaining how their products can help and are providing their potential customers with direct tools that show them exactly how they can be of service.
For example, Airbnb includes a handy website calculator they can tell you an estimated nightly rate that you can get for your property, based on your area. You can also find tools that help with estimating debt reduction and even potential earnings.
The fact is if you that these online tools provide an air of customization that makes the site visitor feel as though they're being spoken to as an individual and not just sold to as a mass.
Out of Frame Layouts
There once was a time when websites kept everything asymmetrical. Content and graphics would neatly line up within their own graphs and squares.
Today, graphic designers are taking a turn for the unexpected by placing their content and visuals in unique and slightly out of order locations. This provides a refreshing feeling to audience members that's a stark contrast in the layout that they've seen for decades.
Choosing the Right Web Design Trends
The majority of business owners are busy attempting to run their business and not staying on top of web design trends. Which is why so many of them turn to the professionals for more information.
If you would like to learn more about how to enhance your websites overall design, check out our web design section all the information you need to get the ballroom.
Hello! I am the Web Services Manager @ EnvisionIT Solutions. I create business websites, help shape a businesses image through branding, and help them grow through content marketing. I am an avid photographer and a lover of musical instruments.
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