What is VOIP and Why Should I Switch?

Long gone are the days where business owners are required to pay by the minute for long distance phone calls. Today, Voice over Internet Protocol (VoIP) has replaced the traditional phone system and introduced a wealth of solutions to make business easier.

Back to posts

10 Reasons Why Branding is Important to Your Company

branding-is-important-to-your-company.jpg

Everything we know about every product we use is because of branding.  It is the link that connects the company to the customer and vice versa.  Branding is a must for every small, startup, partnership and corporation, and here are 10 reasons 

why branding is important to your company: 

1. United

Branding links your name, logo, online presence, product/services and appeal to the masses.  Make marketing skills consistent and the content the same across all channels.  This brings a united and clear message to customers, future partnerships and their competitors. 

 

2. Asset

A brand is an asset. What you present to the public is a huge chunk of your business.  The worth is just as much as revenue and sales.  A lot is at stake; finances, creativity and time is on the line.  Branding will make the difference between revenue/sales and debt/liquidation. 

New call-to-action

 

3. Sales

Speaking of sales, branding will create sales and revenue for your business.  You will make money based on how the branding marketing strategies work out.  Customers will be tempted to test you out, and your results will determine if you make more sales.

 

4. Deliverance

Branding is a proclamation.  You hereby state that you will deliver on your promises and claims the company makes.  Everything the company stands for should be spread throughout the organization too.  Otherwise the company will be disconnected and customers will be confused and grow distant.  If you are not willing to make promises you can't keep, don't state it on your brand. 5. Perception: Branding gives companies a chance to let customers see the business for who we really are.  This is the chance to be honest and open about what this company represents. The look, feel and message conveyed will separate you from the pack. 

 

6. Preference

People are more attached to companies with a brand than companies that doesn't.  Brands create a bond filled with good memories and good times, and customers will never forget it.  That connection can't be strategized; it just happens.

 

7. Loyalty

A good branding will create customer loyalty.  Loyal customers will continue to support you in good and bad times.  They will spread a positive message to people they know.  Their influence will introduce new people to your company.

 

8. Trust

As customers get to know your business they will begin to trust you.  In order to build trust you must give customers a reason to test you out.  The branding must be spot on as the first customers will determine how many more (or less) you will receive.  Exceptional customer service, experience with the product/services and positive online communication on social networks will keep them coming back for more.

 

9. Extension

Branding can reach so many people in so many outlets.  It reaches people offline, online, mobile and niche markets.  It reaches the many products and services you currently sell and plan to sell in the future.

 

10. Protection

Branding protects you from competitors who want your success.  Without it they will have no problem making copycats of what made you popular and claim it for themselves.  They can carry the same or similar products but they won't be able to take your style and originality away.

 

Your brand is the identity customers come to know. The importance of branding with your business cannot be overstated. Branding is how customers perceive you and the blueprint of the business.  May your brand be the symbol of happiness, comfort, loyalty and lasting impressions. Company branding usually begins with a new company logo.  Quite often, companies don't realize the importance of properly branding their company. Let us help you brand your company properly.

 

Contact us to discuss the process of branding or re branding your company.One of the most important steps in company branding, is making sure your website matches your brand. 

- Ads by Google -


Mike Tungate
ABOUT THE AUTHOR | Mike Tungate
Hello! I am the Web Services Manager @ EnvisionIT Solutions. I create business websites, help shape a businesses image through branding, and help them grow through content marketing. I am an avid photographer and a lover of musical instruments.

Find me on:


21-questions

21 Questions To Ask Before Hiring An Honest, Competent, Responsive, Fairly-Priced Computer Consultant

Don’t trust your company’s critical data and operations to just anyone! This business advisory guide will arm you with 21 Revealing Questions you should ask any computer consultant before giving them access to your network.

21 Questions

Recent Posts

What is VOIP and Why Should I Switch?

Long gone are the days where business owners are required to pay by the minute for long distance phone calls. Today, Voice over Internet Protocol (VoI...

Read more

5 Mobile App Development Tips For Small Businesses

Mobile apps have become one of the most utilized technologies on the planet with the rise of smartphones. 89% of mobile phone users are using mobile a...

Read more

Traditional Marketing vs Content Marketing

 Businesses that have been using mostly traditional marketing methods may not quite see the difference between traditional marketing and content marke...

Read more

Avoid These Five Common Data Archiving Mistakes

One of the critical pieces of your business is its information. The data your company has is crucial for ongoing success. Not only is the regularly us...

Read more