Creating a competitive web presence in the 21st Century is critical to your business success. While a website serves as the modern equivalent of a business card, developing a recognizable brand name on the Internet takes more than picking a domain name. If you are new to the web and need to develop a web presence from scratch, there are a few key things to do to get the ball rolling.
To make things easier for you, we have summarized this process into five simple steps. Most of these steps are related to each other and can be done concurrently as you seek to develop your business website and online visibility.
Once you identify your target market, you will need create a unique name and image for your customers to recognize and keep in mind. An effective brand strategy gives you a major edge in an increasingly competitive markets because it effectively identifies your audience as well as the place, manner, and medium of communication. If you have a few working brand ideas, you may want to do further research or even contact a professional web design company. Talking to a web designer early on in the process will help you to visualize how your products and services can be represented.
Survey the Battlefield
Having a clear view of the market always aids your branding process. Spend time learning about your competitors; reading the content on their websites. Study their goods and services so you can develop a a competitive solution for your unique brand. The more research you do, the better prepared you will be to promote your business on the Internet.
Local Search Engine Optimization
Your online visibility depends on how popular search engines like Google find and rank your website. This ranking is aided by how well the content of your website matches public demands. Knowing the keywords people are using in your area to search for your service will enable you to optimize your content and build your website around the keywords that matter the most. This is called "Search Engine Optimization" (SEO) for your website. If you don't exactly understand the technical stuff around SEO and website design, discussing your marketing objectives with a website designer will steer you in the right direction.
Domain Name Registration
Unless you have a clear vision and marketing strategy, we will recommend you to repeat the first three steps several times before registering the domain name. However, if you are confident with the brand story you have developed and can't wait to get started, you can register your domain in platforms like GoDaddy or Bluehost.
User-Friendly Website Design
Creating a professional-looking website is your next step. Along with your content, the design of your website is a powerful representation of your brand. Because your website is the place where existing and potential customers will visit and contact you, designing a website around aesthetics and user-experience is extremely important in customer conversion. If you don't know much coding, WordPress is a great website tool for its easy user interface. However, if you are under time constraints or want to save yourself from the process of learning WordPress website design, we are happy to lend a hand. To help you to create a web presence from scratch successfully, we will spend time with you to understand your products and services, analyze your marketing goals and design a professional and stylish website around you and your brand.
Once you have your website, then you need to promote it so that more people see it. When you are ready, our Inbound Marketing team stands ready to take your marketing efforts to the next level through digital channels such as blogging, social media (Facebook, Twitter, LinkedIn, etc.), email promotions, using Calls-To-Action, Landing Pages, and so forth.
Written By Mike Tungate
Hello! I am the Web Services Manager @ EnvisionIT Solutions. I create beautiful websites, branding and marketing systems for businesses. Let me know if you have any questions. I am an avid photographer and a lover of musical instruments.