Your business website is important to your business in that it reflects your brand identity. This also means that you can use your website to promote your brand, building your brand's reputation and authority while also increasing its exposure and awareness. The following post will help you to understand how to use your website to promote your brand:
1. Make your website consistent with your brand identity
The look and tone of your website should be consistent with your brand on all other platforms. For example, your company logo should appear on your website. Additionally, the colors used in your logo are essential to your brand's identity, which is why they should be used throughout your website as well. Take, for example, Facebook. Their logo uses blue and white, and those are the primary colors used throughout their web design as well.
The tone of your content is also important. It reflects the personality of your brand. If you're running a funeral service business, then the content you publish should have a more somber and understanding tone, whereas a business selling energy drinks might use a more exciting upbeat tone. Brand consistency is important in promoting a strong brand identity.
2. Set up a website blog
A blog is a must for website promotion. This is because a business blog can help achieve a number of goals, such as increasing the exposure of your brand and building your brand authority, which will make it easier for visitors to trust your brand.
Having content of high-quality that's properly optimized will help to increase the search rankings of your website. This, in turn, will make it easier for your target audience to find you through search, giving your brand more exposure and bringing in more web traffic as a result.
By publishing high-quality content on your blog that is relevant and helpful to your audience, you'll begin to establish yourself as a brand authority. Readers will come back to your site to read new content and will be more likely to share your content on their social media channels, thereby increasing brand exposure even more. Once you get a reputation for your blog, you may even have other businesses within your industry reach out to you to do guest blogs on the strength of your brand's authority.
3. Engage with your visitors
You need to engage with your visitors if they are going to connect with your brand. Without any kind of engagement, your brand identity isn't going to be as strong. Allow your readers to leave comments on your blog posts and encourage them to do so. Reply to those comments often to incite discussion. You should also add social share buttons to all of your content to make it easier for your content to be shared on social media.
4. Link to high-authority websites
Linking to high-authority websites via your blog content does a number of things. First of all, the sites you link to may link back to you in return, thereby helping to boost your search rankings (external links are a big factor in determining rankings). Secondly, readers will see that you're willing to provide sources of information that will be helpful to them even if they aren't on your website, which will build trust in your brand.
These are just a few website promotion ideas that you can implement into your marketing strategy in order to build and promote your brand. For more information on how you can improve your website and build your brand, be sure to contact us at EnvisionIT Solutions today.
Written By Mike Tungate
Hello! I am the Web Services Manager @ EnvisionIT Solutions. I create business websites, help shape a businesses image through branding, and help them grow through content marketing. I am an avid photographer and a lover of musical instruments.