It's hard to believe Google Analytics is now 15 years old. For more than a decade, web-savvy business owners have used it to draw insights and plan out their marketing. At this point, it's hard to remember what life was like before it.
As the team at Menlo Park continue to find ways of impressing their clients - with the most recent rollout being a predictive advertising feature - there may still be some business owners who haven't taken the plunge. If you're wondering whether Google Analytics really helps, consider the following.
The core facets of the analytics suite help you identify the size and sources of your audience as well as their specific consumer behaviors.
It also reveals how big your audience is, where and through what device you acquired them from, and whether you were able to convert.
All these insights commonly referred to as the ABCs of Google Analytics (Acquisition, Behavior, Conversion), help you better identify your audience. This, in turn, will give you insight into the best approach you should use.
Once you know who your audience is, how they found you, and what they're doing on your site, you should be ready to work.
This is an incredibly useful tool for target marketing rather than general advertising.
As you get further into how to use Google Analytics, you'll be able to build marketing campaigns and analyze the data behind their successes and failures. As such, you have the ability to be agile in your marketing.
That means you can try new things, move quickly, and capitalize on new or unforeseen demographics. Campaigning more effectively will lower the cost of customer acquisition and increase your profits.
Google website analytics allows you to see all your data without having to access it from a bunch of separate web applications. This is especially important in helping you make marketing and content decisions.
The migration of analytics to a cloud-based system over the last 15 years has made it device-agnostic. You can access everything from any device at any time.
You also benefit from Google's standing as one of the most recognized companies in the world, and that comes with a certain degree of professionalism and dependability. You know the product will be supported and that there will always be a storage for your data.
While Google Analytics being free isn't the best thing about it - that would be the insights we've already mentioned - it certainly doesn't hurt. It certainly frees you up to use the platform's features in spending smarter towards customer acquisition and conversion.
Google Analytics gives the business owner more power than ever before over audience insight and outreach. Still, it can be intimidating to learn and manage while also working on your core business tenets.
To maximize its effectiveness, you might consider employing the efforts of a managed IT services company like Envision IT Solutions. Follow the link to see all the ways your company's web presence can benefit from working with us.
