Digital security is more important than ever. With major data breaches and hacks occurring with alarming regularity, securing your online activity is vital to maintaining control of your life and finances.
If you put all your content on Facebook, they now own your content. If you, in the off chance, loose your login or get locked-out for some reason, you now have lost your only web presence. Many small business have had their Facebook business pages created by a "tech savvy" employee. When that employee leaves, they have potentially lost their access to the Facebook page because that employee was the only one that had access to the page.
Facebook is Polarizing
Having a Facebook page is fine, but it shouldn't be your only web presence because many people do not like Facebook and avoid it like the plague. Having your own website is a much better option in conjunction with social media pages like Facebook, Twitter and LinkedIn.
You Put Your Outreach Efforts at the Mercy of Other Platforms
Facebook is in business for Facebook—not you. The company's tweaks and changes are designed for its own benefits.
That has many foreseeing a problem for marketers primarily using the platform in 2020. Now that we know what happens without a website, let's discuss why you should get one.
Brand Engagement Is Important...
Those wondering do I need a website should look no further than engagement.
Facebook can get you a lot of eyeballs, but most of the engagements on the platform are superficial at best.
...So Is Controlling Your Narrative
Another thing to consider is the narrative process.
Your brand has a story to tell. Your platform is the best place to do that because you set the terms.
Lead Ownership Belongs to You
The leads you generate on Facebook stay on Facebook, and that limits you.
It's difficult to build any type of email campaign, for instance, when you don't have actual email addresses to work with. As long as your messaging is going through a third-party, it'll be subject to what that third-party deems appropriate.
Facebook Is No Way to Run a Business...
Facebook is known primarily as an ad-generated revenue model.
Those ads are from businesses like yours, and they create a healthy bottom line for the social media giant.
If you've got something to sell, you're much better off engaging your customers off-page. There's just too much noise among the billions of accounts to do otherwise. Here's a useful guide to website conversions if you're curious about selling on your own.
...But Facebook Can Be Good for Your Business
That said, Facebook is a useful tool.
It's a way to test engaging content, draw eyeballs in a hurry, and even hit big with the right combination of messaging and branding.
You should always use it as a draw to your platform, though, and not the platform itself. Otherwise, Facebook determines how successful you are instead of you.1
Keep Telling Yourself 'I Need a Website,' and Treat Social Media As a Tool
Hello! I am the Web Services Manager @ EnvisionIT Solutions. I create business websites, help shape a businesses image through branding, and help them grow through content marketing. I am an avid photographer and a lover of musical instruments.
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