Is your website design costing you money? Your website determines a lot about the success of your business. When people go to your site, they make decisions about your business in just a few seconds.
During that time, they’ll decide if your business is trustworthy and whether or not they want to do business with your company.
That’s why web design is so important. You could be losing business without even giving yourself a chance to tell people what makes your company so special.
Would you like to know the top web design elements that will keep people engaged and encourage them to take action? You're in the right place! Let's get started.
1. Designed for All Devices
Have you tested your site on your phone? How is the overall experience?
Your site’s visitors will access your site on a mobile device, on a tablet, or on a desktop computer. Your design has to be responsive and look great on any device.
The text must also be easy to read. One common mistake is having a site that's easy to read on a desktop device but has text that's too small to read on a phone.
Mobile devices account for about half of all website traffic. Fail to take this into account and you could be losing half of your audience.
Watch Our Video:
When people think of website design, they think of the overall look of the website. They tend to forget about one important part of the user experience -- the speed of the website.
People are very impatient. They’re not going to wait for your website to load. If your design has too many images that aren’t compressed, this will slow your site down.
There is a link between conversions and site speed. The slower your site is, the more customers you lose.
3. Call to Action
Your website’s design should revolve around one specific action for visitors to take. In some cases, you want them to schedule an appointment.
If a potential customer is early on in the buying process, you’re going to need more time to build trust.
In that case, having them download a whitepaper or guide is more useful. You’ll be able to use follow up emails to build a relationship with them. You’ll then be able to convert them into customers.
Regardless of what action you want them to take, you have to tell them to take it. That’s what a call to action does. It tells people what the next step is.
4. Minimalist Design With Whitespace
Web designers are more aware of visitors coming from mobile sites. They’re responding by creating sites that are minimalist in nature.
They have a lot of whitespace, which is intended to draw the eye towards certain elements on a page. In this case, less is more.
Each element on a page, whether that’s a heading, text, image, or video, has a specific purpose to drive action.
The Top Web Design Elements to Drive Results
Your website design is really the marketing engine of your business. It’s where people will go when they want to learn more about the products and services you offer.
If your web design elements fail to make a good first impression, you’re likely to have lost a potential customer. These website design elements will help you create a better user experience that gets results.
Does your website design need an update? Contact us today for a consultation.