Nearly 50 percent of all small businesses do not have a website. The problems don't stop there, though.
Among those that do have a website, a lot of them are not as aesthetically pleasing or as functional as they ought to be.
If you don't have a website, or if it doesn't look good or run well, you're going to have a hard time bringing in the kind of traffic that you want.
If you're not sure what makes a good website, keep reading. Listed below are some key tips that can help you enhance your business's website and attract more users.
These days, many people do not use a laptop or desktop computer when visiting websites or searching online.
Almost everyone has either a tablet or smartphone (or both) and uses them as often as (if not more often than) they use their computer.
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If you want more people to visit your website, it needs to be as easy to navigate from a smartphone or tablet as it is from a computer.
This is known as responsive web design.
The content on your website needs to be easily scannable, too.
It doesn't matter if you're writing a blog post or writing copy for another page on your site. You need to make good use of headings, bullet points, and white space to make it easy for people to navigate the content and find the information they need.
Your website should be easy to navigate. People ought to be able to find their way around it without having to do a lot of digging. You should have an easy-to-spot menu, and the navigation from one location to the next should be simple and intuitive.
The design of your website should also be clean and simple.
If people are bombarded with a ton of different colors, fonts, images, and videos, they're going to end up clicking away and going elsewhere.
Streamline your design to keep things simple and avoid overwhelming those who visit your site. This helps to speed up your page load times as well.
Speaking of faster load times, those also should be a priority.
People have short attention spans these days. If you have a slow website, people aren't going to wait around for your content to show up. They're going to go elsewhere, even if you have better content or better products and services to offer them.
The faster you can get your website to load, the better off you'll be in the long run.
Now that you know what makes a good website, it's time to get to work creating or revamping your own.
The sooner you can improve the appearance and functionality of your business's website, the easier it will be for you to start bringing in more traffic and landing new customers.
Do you need help building your website or updating its design? If so we can help at EnvisionIT Solutions.
Check out our web design services to learn more about what we do or contact us to start working on your website as soon as possible.
