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March 12, 2019

Ensure Your Company Is Unique: What Is Branding and Why Is It Important?

Ensure Your Company Is Unique: What Is Branding and Why Is It Important?

it-outsourcing2Did you know that consistent branding across your company can increase profits as much as 23%? If you're a business owner, understanding the importance of branding can make a huge impact on your success. Want to learn more about what is branding and how it boosts your income? Keep reading for all the must-know details.

What Is Branding?

There are a lot of components that build a business' brand. In short, a brand is the way you want your customers to feel after they've shared an experience with you.

Your website design and content, your customer service, your social media presence, your logo, and the quality of your products all have influence over your brand. Ensuring that you and your employees operate under the best business models is the most important way to develop a strong brand.

 

Related Post: 10 Reasons Why Branding is Important to Your Company

 

Why Is Branding Important?

As you read earlier, your brand has the power to generate almost 25% more money for your company.

 

How is this possible? When people have great experiences with your business, they're more likely to return, recommend your services to a friend, and leave positive reviews, which can motivate others to give you a try.

 

Why Branding Is Important on Your Website

Did you know that 75% of a business' credibility relies on the customers' experiences using their website?

 

Since the world is online now, having a website is a necessity. However, if you don't spend a lot of time perfecting it, it can do more harm than good.

 

In order to properly brand your website, make sure you have a clean, user-friendly layout that includes your logo. Speed is another big concern, which is why your webpages and images should load within two seconds after clicking.

 

A blog and a contact page also work wonders for boosting your credibility, so make sure your website has those as well.

 

Importance of Brands on Social Media

Around 70% of people use social media every day. If you own a business, these platforms are prime real estate for getting your name out there.

 

Whether you post important company news on Facebook or use Instagram to market your brand, having a strong presence on social media makes a big difference.

 

Using social media is a great way to interact with individual customers, highlight your products, and build a loyal following.

 

Importance of Branding Customer Service

The employees who run your customer service act as the face of your company. In order to make a good impression, every interaction should be friendly and helpful.

 

New call-to-actionWhen answering phone calls, a great way to start is as follows: "Hello, thank you for calling (company name), my name is (x), how can I help you today?"

 

This formula works great because it mentions your company name, adds a personal touch, and lets the customer know right away that your business is there to make their experience great.

 

When responding to online queries, speed is key. Make sure to reply within 24 hours or sooner if your business is smaller.  

 

Want Help Improving Your Brand?

Learning about what is branding is crucial for any company's success. Now that you understand the basics, you can start developing a strong brand that can set you apart from your competition.

 

Ready to revolutionize your business? Check out our blog for the best marketing tips that will boost your brand.

Mike Tungate
ABOUT THE AUTHOR | Mike Tungate
Hello! I am the Web Services Manager @ EnvisionIT Solutions. I create business websites, help shape a businesses image through branding, and help them grow through content marketing. I am an avid photographer and a lover of musical instruments.
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