Are you looking for ways to improve your eCommerce site so that you can boost your profits? There are some key essentials all eCommerce sites should integrate into their web design to make sure that they are turning website visitors into paying customers.
Make the most of your online store by learning more about some eCommerce website design must-haves. Integrate some of these ideas into your website design to take your eCommerce site to the next level in no time!
1. Highlight Star Products, Make Others Searchable
A great way to generate leads is to make viewing, searching, and purchasing products on your site as easy as possible. Consider adding your featured products to your home page as a highlight.
This simple design allows your site visitors to see the best of the best as soon as they land on your site.
You can also add trending products to your website home page, allowing website visitors to purchase popular items immediately without having to do a search.
Not all website visitors may be looking for your trending products, so it's important to make sure it's easy to search for other products on your site.
Make sure that your site navigation is intuitive, clean, and simple making sure your site visitors can find what they need and purchase with ease.
Watch our video: Importance of a Mobile-Friendly Website
2. Easy Checkout Experience
Removing as many purchase barriers as possible will help you cut down on cart abandonment.
Make sure that creating an account is optional, allowing your website visitors to checkout as guests. Keep checkout questions down to the necessities to help your customers who may be low on time, or are wary about sharing personal information.
You should also make sure that your customer can review their order before making it final. You may also consider adding a "continue shopping" offer page that will make it easy for customers to add to their order at checkout.
Try offering related items, or bundle items that are often bought together.
Making it easy for a customer to make a purchase with you while enticing them to add to their order will allow you to make sales simple while boosting profits.
3. Make Prices Easy to See
It's important to make sure your prices are easy to identify on your product pages by making them stand out. Make it easy for someone who is quickly scanning and comparing your products to consider pricing by making the price text larger, or a different color than your description text. If the site visitor can easily locate your pricing, you have a better chance of making a sale.
eCommerce Website Design Essentials
Your eCommerce website design should integrate the above essentials to make sure your site is appealing to potential customers. Make sure that your website navigation is as seamless as possible so that you can up your profits by turning website visitors into paying customers.
Improve your website design so that you can maximize your online sales, starting today.
Are you looking for professional assistance with your website design? Contact us today to get started on taking your website to the next level.