There are over 1.7 billion live websites in the world, and the number grows each second. Whether you're a new company or have been around for a while, if you want to grow your business in 2020, you need a well-designed website.
A good website needs to be user-friendly and have all the web functionalities like navigation, easy search, speed, and content. Internet users are picky and will leave your website if their experience isn't great within the first few seconds.
Wondering what makes a great website? Keep reading to find out the basics of user-friendly web design.
The key to creating a user-friendly website is clean, minimalistic, easy-to-read design. To do this, you can either hire a professional web designer or use ready-made website themes from your content management system. This will help you give users what they're looking for.
The time of flashy fonts, auto-play music, and bright red CTA buttons is in the past. Nowadays, users want a smooth, simple experience that'll make them stay on your website longer.
2. Easy NavigationIf your website is packed with buttons, pop-ups, videos, images, banners, and different fonts, it'll be hard to navigate. When users want to visit a different page on your website, make it easy for them by creating simple drop-down menus and intuitive design. This is a must for both desktop and mobile navigation, as well as for disabled users.
Your website has as little as 3-5 seconds to load before the user clicks the X button. Speed is one of the most important website features for user experience, and it's also a major SEO factor. Users don't tolerate slow websites and won't hesitate to leave.
You can test your website speed using Google's PageSpeed tool to check how your website performs. The tool will give you suggestions for improving the speed, but you can always hire a web designer or developer to solve this problem.
If you don't have clear "calls to action" on your website, your users won't know what to do. Whether you want them to click somewhere, buy something, sign up for something, or leave their information, you need to let them know.
You can do this with CTA buttons, pop-up forms, or links within your content. Don't let users wonder where to go next. Guide them through your website so you can increase your conversions.
In 2020 and beyond, all websites must be mobile-friendly. This includes tablets and other smaller screens because the majority of internet users browse from their mobile phones. In fact, there are 3.9 billion unique mobile internet users worldwide that contribute to 50.6% of the overall web traffic.
This is why it's crucial to make your website mobile-friendly and still give users a great experience in navigating, browsing, and shopping.
These web functionalities are a must for a user-friendly website in 2020. From intuitive user experience to fast load times, your website needs to be easy to use and anticipate your users' next move.
Ready for a brand new website? Want to refresh your existing website? Contact us today to learn more about our web design services and let's discuss your options.
