--- title: 4 Benefits of Marketing with Social Media for Small Businesses description: One of the most reliable digital tools for marketing your services is social media. Here are some benefits of marketing with social media for small businesses. image: https://blog.envisionitsolutions.com/hubfs/4%20Benefits%20of%20Marketing%20with%20Social%20Media%20for%20Your%20Small%20Businesses.png --- [![EnvisionIT Solutions Blog Logo](https://blog.envisionitsolutions.com/hubfs/eits%20blog%20logo.svg "EnvisionIT Solutions Blog Logo")](https://blog.envisionitsolutions.com/) - Blog Topics - [IT Security](https://blog.envisionitsolutions.com/topic/it-security) - [VoIP Phones](https://blog.envisionitsolutions.com/topic/voip-phones) - [IT Outsourcing](https://blog.envisionitsolutions.com/topic/it-outsourcing) - [Business Continuity](https://blog.envisionitsolutions.com/topic/business-continuity) - [Tech Tips](https://blog.envisionitsolutions.com/topic/tech-tips) - [Cloud Tech](https://blog.envisionitsolutions.com/topic/cloud-tech) - [Web Design](https://blog.envisionitsolutions.com/topic/web-design) - [Website Security](https://blog.envisionitsolutions.com/topic/website-security) - [Web Tips](https://blog.envisionitsolutions.com/topic/web-tips) - [SEO](https://blog.envisionitsolutions.com/topic/seo) - [Marketing](https://blog.envisionitsolutions.com/topic/marketing) - [Graphic Design](https://blog.envisionitsolutions.com/topic/graphic-design) - [⚲ Search](https://blog.envisionitsolutions.com/search) - ¦ - [IT Support](http://www.envisionitsolutions.com/it-services/) - [Business Continuity](https://www.envisionitsolutions.com/business-continuity/) - [VoIP Phones](https://www.envisionitsolutions.com/voip-select/) - [Web Design](http://www.envisionitsolutions.com/website-design/) [☰](https://blog.envisionitsolutions.com/4-benefits-of-marketing-with-social-media-for-small-businesses#mobile) - [Tech Tips](https://blog.envisionitsolutions.com/topic/tech-tips) - [Business Technology](https://blog.envisionitsolutions.com/topic/business-technology) - [IT Outsourcing](https://blog.envisionitsolutions.com/topic/it-outsourcing) - [General IT](https://blog.envisionitsolutions.com/topic/general-it) ## [Is Your Technology Helping Your Team - or Holding Them Back?](https://blog.envisionitsolutions.com/is-your-technology-helping-your-team-or-holding-them-back) **Cody Osborn** | Jul 6, 2026 8:39:14 AM   - [marketing](https://blog.envisionitsolutions.com/topic/marketing) ### [4 Benefits of Marketing with Social Media for Small Businesses](https://blog.envisionitsolutions.com/4-benefits-of-marketing-with-social-media-for-small-businesses) - - - [Back to posts](https://blog.envisionitsolutions.com) # May 14, 2024 # 4 Benefits of Marketing with Social Media for Small Businesses # 4 Benefits of Marketing with Social Media for Small Businesses ![4 Benefits of Marketing with Social Media for Your Small Businesses](https://blog.envisionitsolutions.com/hs-fs/hubfs/4%20Benefits%20of%20Marketing%20with%20Social%20Media%20for%20Your%20Small%20Businesses.png?width=714&height=380&name=4%20Benefits%20of%20Marketing%20with%20Social%20Media%20for%20Your%20Small%20Businesses.png)Did you know that [72% of people](https://www.pewresearch.org/internet/fact-sheet/social-media/) in the United States say that they use a social media platform?   That's a huge chunk of people that you could be marketing your business to through social media.    If you don't already have social media accounts created for your small business, then what are you waiting for?     There are plenty of benefits when marketing with social media, especially for small businesses! It's a great way to find and reach your target audience.   Keep reading for our guide on the four benefits of marketing with social media for small businesses.    Related Post: [What Are the Benefits of a Website for a Small Business?](https://blog.envisionitsolutions.com/what-are-the-benefits-of-a-website-for-a-small-business) ## 1. Brand Personality One thing about creating social media accounts for your small business is that your clients can get to know who's behind the keyboard.   [![New Call-to-action](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/345825/6bc70097-262c-4ed5-906b-b5e5539e69fd.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/345825/6bc70097-262c-4ed5-906b-b5e5539e69fd)Make sure that you're [creating a personality](https://www.socialmediatoday.com/social-business/4-tips-mastering-your-brand-personality-social-media) for your brand across all social media platforms.    Communicating with customers is important especially on social media. It is going to be a place where your clients can come to when they have questions, comments, or concerns about a product or service.    Overall, you do want to be professional but creating a personality that stands out can help draw more potential customers in.   You might choose to have a bubbly personality, a funny personality, or even a sarcastic sense of humor.  ## 2. Stay on Top of the Trends Another huge part of social media is that it is constantly updating in real-time, meaning you should always have a social media manager who can stay on top of it.   Trends come and go, so if you want to post photos and videos that are popular and will get your company noticed, then you'll need to do it quickly.   Staying on top of the trends is a key [social media marketing strategy](https://blog.envisionitsolutions.com/the-beginners-guide-to-social-media-marketing-why-it-matters) as it can help to get you noticed by potential customers.   When you post interesting photos and videos you can also get shares or retweets by your followers which will also attract more followers.  ## 3. Promote Other Content Regular blog posts are a huge part of SEO marketing but sometimes we just want another outlet to share our content.   Social media is a great way to get more traffic to your website and share other content.    There are tons of [different social media platforms](https://blog.envisionitsolutions.com/different-types-of-social-media-and-how-market-through-them)—whether you post on Facebook, Instagram, Twitter, or LinkedIn you can share content from your website.   This is a good way to get more people onto your website's blog and encourage them to buy your products.  ## 4. You Can Go Viral When you're on social media, you have the chance to go viral.   [Creating a viral](https://www.entrepreneur.com/article/302286) ad takes a lot of planning and work. In the end, it's totally hit or miss whether your ad will go viral.   But if you do go viral, your brand stands to gain a lot of followers.   ## Marketing With Social Media for Small Business Marketing with social media for your small business is something that you should totally be doing. Take the time to find your target audience and connect with them! In no time they'll be engaging with you on social media and even shopping with you.    If you're trying to build your website, then we can help you out! Check out how our team can [help design your website](https://envisionitsolutions.com/web-design/) today.  ![Cody Osborn](https://blog.envisionitsolutions.com/hubfs/Cody-Osborn.png) ###### ABOUT THE AUTHOR | Cody Osborn I am a Web Services Consultant @ EnvisionIT Solutions. I develop and maintain numerous websites for clients across the nation. I also help shape businesses image through branding and help them grow through content marketing. Find me on: --- #### Subscribe to our newsletter [Subscribe Now](https://www.envisionitsolutions.com/newsletter-signup/) [![21-questions](https://blog.envisionitsolutions.com/hs-fs/hubfs/2018%20Image%20Files/21-questions.png?width=258&name=21-questions.png "21-questions")](http://info.envisionitsolutions.com/21-questions) #### **21 Questions To Ask Before Hiring An Honest, Competent, Responsive, Fairly-Priced Computer Consultant** Don’t trust your company’s critical data and operations to just anyone! This business advisory guide will arm you with 21 Revealing Questions you should ask any computer consultant before giving them access to your network. [![21 Questions](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/345825/875e0f03-dd2e-4a6c-bb51-e8304bc2cc94.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/345825/875e0f03-dd2e-4a6c-bb51-e8304bc2cc94) [![2017-logo circle](https://blog.envisionitsolutions.com/hubfs/2017-logo%20circle.svg "2017-logo circle")](http://www.envisionitsolutions.com) #### Find Your Way - Blog Topics - [⚲ Search](https://blog.envisionitsolutions.com/search) - ¦ - [IT Support](http://www.envisionitsolutions.com/it-services/) - [Business Continuity](https://www.envisionitsolutions.com/business-continuity/) - [VoIP Phones](https://www.envisionitsolutions.com/voip-select/) - [Web Design](http://www.envisionitsolutions.com/website-design/) ## Contact Us 7500 Jefferson St. NE Albuquerque, NM 87109 505-823-3400 #### Keep in Touch ### Subscribe to Our Blog © 2026 EnvisionIT Solutions