Did you know that 72% of people in the United States say that they use a social media platform?
That's a huge chunk of people that you could be marketing your business to through social media.
If you don't already have social media accounts created for your small business, then what are you waiting for?
There are plenty of benefits when marketing with social media, especially for small businesses! It's a great way to find and reach your target audience.
Keep reading for our guide on the four benefits of marketing with social media for small businesses.
One thing about creating social media accounts for your small business is that your clients can get to know who's behind the keyboard.
Make sure that you're creating a personality for your brand across all social media platforms.
Communicating with customers is important especially on social media. It is going to be a place where your clients can come to when they have questions, comments, or concerns about a product or service.
Overall, you do want to be professional but creating a personality that stands out can help draw more potential customers in.
You might choose to have a bubbly personality, a funny personality, or even a sarcastic sense of humor.
Another huge part of social media is that it is constantly updating in real-time, meaning you should always have a social media manager who can stay on top of it.
Trends come and go, so if you want to post photos and videos that are popular and will get your company noticed, then you'll need to do it quickly.
Staying on top of the trends is a key social media marketing strategy as it can help to get you noticed by potential customers.
When you post interesting photos and videos you can also get shares or retweets by your followers which will also attract more followers.
Regular blog posts are a huge part of SEO marketing but sometimes we just want another outlet to share our content.
Social media is a great way to get more traffic to your website and share other content.
There are tons of different social media platforms—whether you post on Facebook, Instagram, Twitter, or LinkedIn you can share content from your website.
This is a good way to get more people onto your website's blog and encourage them to buy your products.
When you're on social media, you have the chance to go viral.
Creating a viral ad takes a lot of planning and work. In the end, it's totally hit or miss whether your ad will go viral.
But if you do go viral, your brand stands to gain a lot of followers.
Marketing with social media for your small business is something that you should totally be doing. Take the time to find your target audience and connect with them! In no time they'll be engaging with you on social media and even shopping with you.
If you're trying to build your website, then we can help you out! Check out how our team can help design your website today.
