--- title: Content Marketing Mistakes To Avoid description: If you are using Content Marketing in your business (if not, you should be) here are the top mistakes to avoid. image: https://blog.envisionitsolutions.com/hs-fs/file-1518355495-jpg/Images/mistakes.jpg --- [![EnvisionIT Solutions Blog Logo](https://blog.envisionitsolutions.com/hubfs/eits%20blog%20logo.svg "EnvisionIT Solutions Blog Logo")](https://blog.envisionitsolutions.com/) - Blog Topics - [IT Security](https://blog.envisionitsolutions.com/topic/it-security) - [VoIP Phones](https://blog.envisionitsolutions.com/topic/voip-phones) - [IT Outsourcing](https://blog.envisionitsolutions.com/topic/it-outsourcing) - [Business Continuity](https://blog.envisionitsolutions.com/topic/business-continuity) - [Tech Tips](https://blog.envisionitsolutions.com/topic/tech-tips) - [Cloud Tech](https://blog.envisionitsolutions.com/topic/cloud-tech) - [Web Design](https://blog.envisionitsolutions.com/topic/web-design) - [Website Security](https://blog.envisionitsolutions.com/topic/website-security) - [Web Tips](https://blog.envisionitsolutions.com/topic/web-tips) - [SEO](https://blog.envisionitsolutions.com/topic/seo) - [Marketing](https://blog.envisionitsolutions.com/topic/marketing) - [Graphic Design](https://blog.envisionitsolutions.com/topic/graphic-design) - [⚲ Search](https://blog.envisionitsolutions.com/search) - ¦ - [IT Support](http://www.envisionitsolutions.com/it-services/) - [Business Continuity](https://www.envisionitsolutions.com/business-continuity/) - [VoIP Phones](https://www.envisionitsolutions.com/voip-select/) - [Web Design](http://www.envisionitsolutions.com/website-design/) [☰](https://blog.envisionitsolutions.com/content-marketing-mistakes-to-avoid#mobile) - [Tech Tips](https://blog.envisionitsolutions.com/topic/tech-tips) - [Business Technology](https://blog.envisionitsolutions.com/topic/business-technology) - [IT Outsourcing](https://blog.envisionitsolutions.com/topic/it-outsourcing) - [General IT](https://blog.envisionitsolutions.com/topic/general-it) ## [Is Your Technology Helping Your Team - or Holding Them Back?](https://blog.envisionitsolutions.com/is-your-technology-helping-your-team-or-holding-them-back) **Cody Osborn** | Jul 6, 2026 8:39:14 AM   - [marketing](https://blog.envisionitsolutions.com/topic/marketing) ### [Content Marketing Mistakes To Avoid](https://blog.envisionitsolutions.com/content-marketing-mistakes-to-avoid) - - - [Back to posts](https://blog.envisionitsolutions.com) # October 17, 2022 # Content Marketing Mistakes To Avoid # Content Marketing Mistakes To Avoid ![mistakes](https://blog.envisionitsolutions.com/hs-fs/file-1518355495-jpg/Images/mistakes.jpg) Technology has transformed the way businesses relate to their customers. Most consumers have become quite adept at shutting out the world of traditional marketing. They will skip television ads with DVRs, overlook print ads and drive right past billboards  without noticing them. People are now turning to social media and the Internet to learn about companies and new products, which makes [content marketing](https://envisionitsolutions.com/inbound-marketing/) a critical part of your business's marketing strategy. Unlike traditional advertising, content marketing (also known as inbound marketing) doesn't try to sell the product outright. Instead, it provides relevant, valuable information to buyers with the goal of attracting and growing a customer base. Below are some common mistakes to avoid in any content marketing plan.   ### Content that is too sales-oriented  Consumers today are seeking helpful information—not a sales pitch. Content should not be focused only on you and your company. Keep your content focused on your customers' needs and interests. Monitor trends in your field when gathering ideas for new content. Over time, many users will view your company as a trusted information source, and many of those readers will become paying customers down the line.   SEE ALSO: [Discover A Free Inbound Marketing Tool ](https://blog.envisionitsolutions.com/discover-a-powerful-new-inbound-marketing-tool)   ### Not using content marketing Believe it or not, in this day and age, not having a content marketing strategy is one of the biggest mistakes you can make. If you are not utilizing some sort of content marketing, you are missing out on communicating with thousands (if not millions) of potential new clients.    ### Not updating content often enough [![Download - 25 Website Must Haves](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/345825/06fcf6b9-1199-4c77-8b2f-12f1d534afdc.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/345825/06fcf6b9-1199-4c77-8b2f-12f1d534afdc)Keeping your content fresh gives readers a reason to keep coming back. Users who don't find new information on your site will probably move on. Frequent updates can also benefit your company's search results. Every new post improves your website's chances of being found organically in searches. New pages are also indexed by search engines, which might lead to an increase in rankings. Consistent, ongoing updates are critical.   ### Focusing too heavily on one type of content Today's users want more than just blog posts. A good content marketing strategy should take advantage of multiple types of media. Using videos, infographics, podcasts and social media posts will keep the audience engaged and reach an even wider network of potential customers.   ### Overloading on keywords While search engine optimization (SEO) can be a valuable way to generate online traffic, your content should feel like it was created with a human audience in mind—not a search engine. Keywords are important to drive SEO, but most readers will find too many of them redundant. Incorporate keywords into your content naturally and don't overuse them. Please [contact us](https://envisionitsolutions.com/contact-us/) if you would like to learn more about content marketing.  [![Download: 25 Website Mus Haves](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/345825/8c500b8f-2f69-460d-8c8d-fb449706b7da.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/345825/8c500b8f-2f69-460d-8c8d-fb449706b7da) ![Mike Tungate](https://blog.envisionitsolutions.com/hubfs/mike-author.jpg) ###### ABOUT THE AUTHOR | Mike Tungate Hello! I am the Web Services Manager @ EnvisionIT Solutions. I create business websites, help shape a businesses image through branding, and help them grow through content marketing. I am an avid photographer and a lover of musical instruments. 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