In today’s market, if your site doesn't translate well to a mobile version, responsive or otherwise, you can kiss a good chunk of your business goodbye. Many people think that just clicking a button to make your site “mobile-friendly” is good enough. If you’re a
blogger or an ezine, it might very well be, but in most cases, it takes a little bit of design work to make your site mobile friendly. Here are some suggestions to help make your site mobile-friendly.
1. Keep the content to a minimum
Again, unless it’s a blog or a news site, there’s no reason to have any of your pages filled with text. Use space wisely on a mobile site, because it truly comes at a premium on the smaller screen of a smartphone or tablet.
SEE RELATED POST: The advantages of having a mobile-friendly website.
While iPhones now support flash elements, there’s just no need for Flash on a simplified version of your site. All that it will do is slow the site down when loading on a phone, thus upping your bounce rate.
3. Make links easy to click
I can’t tell you how many times I’ve been to a non-optimized site on my phone and have had a very difficult time clicking the links. Visitors shouldn’t have to zoom in or scroll around in order to get links to the right size to click them. Make sure you have links that are easy to select with the tip of a finger.
4. Keep it clutter free
This sort of sums up the previous three points, but it should still be stated. A mobile-friendly version of your site is not going to be a carbon copy of your regular site. Get rid of many decorative elements and keep it all business.
With more and more people using their smartphones and tablets to do the majority of their web browsing, it’s critical that a business ensure that their site works well on mobile devices as well as regular browsers.
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