The video marketing industry is booming right now. It is already worth $135 billion a year and that number is only going to grow. Especially as businesses learn to fully embrace the digital lifestyle so many of us lead today.
With that much already being spent on video marketing campaigns, it is even more important that you approach your own marketing tactics with a thoughtful and professional eye. It would be all too easy to get lost in the crowd.
Fret not, because we have some golden advice that will help you ensure your video campaigns shine brighter than the rest!
One of the best video marketing tips you can take on board is that while the goal of marketing is to make a sale, that should never be the focus of your efforts.
In order to create successful video marketing campaigns, you need to learn how to tell a story your customers want to hear. Get them interested in your story and how your product can help them. Effective use of story will lead to more sales than a hard sell strategy ever will.
A marketing video needs to be short and it needs to be sharp! Not too boring and not too comical. There is a fine balance that needs to be found, and it will be different for all businesses. One constant, however, is that you have 10 seconds to grab hold of your viewer and get them invested in the product.
Look at any successful examples of video marketing and you will realize that the opening seconds of a video are by far the most important.
While the start is important for getting people hooked, this cannot be at the expense of the ending. If you want to master video marketing then you need to learn about the power of a well-phrased call to action. A good CTA is the icing on the cake that will take those invested in your story and turn them into customers.
Everybody knows that content is king and that to succeed with digital marketing you need to harness the power of SEO. What is often forgotten is that SEO works for video marketing campaigns too.
Tags and descriptions are the perfect places to not only showcase your SEO knowledge but to drive the effectiveness of your campaign through the roof.
You can't please everybody! Not everybody wants to watch the same sort of video. This is crucial to understand.
If you know your product, then you know your target audience, and these are the core group you should tailor your video marketing efforts towards.
If you make your video something your core demographic want to watch then true marketing success is that much closer.
Video marketing does not have to be complicated to be effective. It is something that you can start using today and to great effect.
The above tips are there to help you on your way, but the most important thing is to find something that works with your brand.
Do you still need help in getting traction with your video campaigns? Maybe you've got video advertising covered but feel you are lacking in some other marketing areas? Well, you're in luck. Check out some of our marketing-based posts today.
You have the ability to drive your business to that next level.
