You have seven seconds to make a good first impression on a potential customer. Nowadays, those seven seconds tend to take place online.
Therefore, your website might be the most important business asset you have. And if you're not sending the right message...well, you can kiss that sale goodbye!
So how do you know it's time for a change? You're about to find out.
Keep reading to learn about five telltale signs that you need a new website.
A great content management system (CMS) makes it easy to add and edit the content on your site. However, if your site is a few years old, your CMS may be a bit clunkier and harder to use.
While that may not seem like a pressing matter, consider this: those extra moments you spend tinkering with your CMS are moments that you could spend growing your company. In essence, that lost time is lost revenue.
A neglected or outdated website sends a poor message to your customers. It says that you don't care enough about your business to keep up with current web trends.
Web design changes all the time, and it only takes a few months for a site to look outdated.
So if your site looks like it was created in Xanga, it's time to give your website a fresh coat of digital paint.
The overwhelming majority (57 percent to be exact) of all web traffic now comes from a mobile device. While users can access just about any website from their mobile browser, that doesn't mean your site is mobile-friendly.
To keep your customers on the go happy, you'll need to make sure your site scales to the smaller screen. Images should retain as much quality as possible and users should be able to access the same types of content they get from your desktop site.
Watch our video: Importance of a Mobile Friendly Website
Needing a new website doesn't always mean that your current site doesn't serve its purpose. If you're looking to switch up your company's image, you'll want to make sure that your website reflects these changes. Otherwise, you'll run the risk of confusing customers with outdated messaging and tone.
You'll have a hard time turning visitors into customers if you can't keep people on your landing page. You can attribute a high bounce rate with a few issues.
First and foremost is your site's loading time. People don't want to spend more than two to three seconds waiting for a page to load. If you can't keep up with their demands, they'll have no problem hitting the 'back' button.
Likewise, you'll need to keep visitors interested. Landing pages should paint a clear, detailed picture of your company, its values, and the services and products you offer.
Make no mistake, we didn't create this list to make business owners feel bad about their existing websites. But it is important to understand how crucial your website is to today's world.
Whether you're looking to make a bold new statement or just recapture your market, it's time to consider a new website for your brand.
We'd love to help! Get in touch with us today to find out how we can help your brand grow through web design.
