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Did you know that 93% of people said that visuals affect their purchase decisions?
Following graphic design trends can make an impact on your sales in a large way because drawing in the attention of someone is the most important part.
So how can you ensure that the appearance of your company contributes to your sales?
Continue reading about current design trends that you can incorporate into your business.
2019 Graphic Design Trends
It's time to give your online image an impressive new look that will draw in attention. Using the newest graphic trends will enhance your image and has been bringing in more views for other companies for some time now.
Read the top 7 trends that you can easily start doing and make a positive change to your business.
Using 3D designs is one way that encourages potential customers to make a purchase decision. Online companies use these images to give their customers a feel of their product without actually having it in front of them.
The 3D design gives your potential buyer the opportunity to see how the product will feel, look, and work. Utilizing this graphic design trend gives the customer a full understanding of what they are about to buy.
More than half of consumers visit a store before buying online to touch and feel the product. Providing 3D images gives the customer more confidence to buy, just like they would in the store.
2. Warm Colors
Have you ever wondered why stop signs and fire trucks are red? The color red has an emotional and psychological meaning that we all contribute with attention.
Using warm colors, from yellows to reds, reflect emotion for the customer. When your customer is able to attach an emotion onto your product, they are more likely to make a purchase.
Engaging visuals have been shown to be more effective in targeting customers when compared to text.
3. Using Black
2019 graphic design trends have a focus on the color black, but be sure to use it in moderation so that it is not too distracting.
The color black evokes many different emotions. It symbolizes mystery, purpose, and loyalty to name a few.
Using black gives you the opportunity to draw in attention to potential buyers with mystery. It also gives customers a sense of purpose and loyalty (to remain a customer).
4. Bright Colors
It has been shown in studies that up to 90% of judgments about a product are based on color alone. Choosing to format your webpages with your business colors will help the customer quickly identify you.
study called Impact of Color in Marketing, researchers found that up to 90% of snap judgments made about products can be based on color alone
Bright colors online will help draw in your customers and maintain their attention.
5. Giving an Experience
Amazon and Facebook are great examples of how an online company can offer an entire experience to the customer.
The website appearance can help potential patrons become loyal customers. By giving your customers an online experience they are more likely to enjoy purchases with your company.
6. Imperfection Is the New Perfection
Current design trends are focusing on imperfection. A company is able to use doodles, stains, and organic textures to draw in customer attraction.
Using these designs gives your customers a sense of playfulness, imagination, and curiosity. These emotions help the customer engage with the website and can show what your company is all about in a unique way.
7. Minimalist Graphic Design Trends
What does that even mean? Minimalist graphic design is a philosophy of creating something where every element serves a purpose.
You can create a minimalist effect on your webpage by using white space which creates a visual focal point. Other ways that to do this are by using grids, readable fonts, and making sure that everything on your website in intentional.
Graphic design trends have a lot to do with the emotions and experience the customer receives. Utilizing various techniques can give your company a better chance to stand out above the rest.
Hello! I am the Web Services Manager @ EnvisionIT Solutions. I create business websites, help shape a businesses image through branding, and help them grow through content marketing. I am an avid photographer and a lover of musical instruments.
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