EITS Tech Tips & Tech News | marketing (2)

Your online presence matters. Here's what you need to know about brand building in the new year to ensure you stand out against the competition.

If you are planning on marketing your business online, then you have to have a website - and if you have a website, then your web design has to include a blog.

When building a website, try these 7 essential landing page tips to grab visitor's attention and make the platform user-friendly.

Each social network affords a unique way of communicating to your customers and clients. Using each channel is key to a successful social marketing campaign.

Social media is a marketers dream–if you know how to use it. Learn how to start using social media marketing to spread your brand awareness and build your users

Businesses that have been using mostly traditional marketing methods may not quite see the difference between traditional marketing and content marketing at first glance. After all, content is used to market products and services as a part of traditional marketing tactics.

Content marketing can be an incredibly effective strategy if you implement it properly. Almost any business, no matter how big or small, can benefit from the use of content marketing to increase brand exposure, boost web traffic, strengthen their brand identity and generate more leads.

If you have a business, you need to have an active Instagram account. This social media platform provides a great marketing stage that enables you to reach prospective customers from all corners of the world. Instagram marketing is a great way to reach new audiences.