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May 22, 2024

3 Important Web Design Principles You Should Be Aware Of

3 Important Web Design Principles You Should Be Aware Of

3 Important Web Design Principles You Should Be Aware OfMaking sure that your website is designed effectively can greatly increase your customer or website visitors' user experience.


When making a website, it's important to have a good grasp of web design basics. Keep reading for some of the most important aspects of designing a website that anyone building a site should know. 


Related Post: 3 Things To Expect From a Web Design Agency

1. Pinpoint the Purpose 

Before building a website, you'll want to make sure you have pinpointed what purpose you want the site to serve. Is your website an E-commerce site, informational, or promotional?


Figuring out the purpose of the website will shape the entire designing process. You want to make sure this purpose is in line with your viewers and customers. You will then need to figure out what the purpose of every element of your website will be, down to webpages and links.


If there are too many page options on your site, this will overwhelm the user. So keep things as minimal as possible, down to the absolute necessary and most purposeful. This will assist you and the user when it comes to navigating your website. 

2. Choose Colors Wisely 

New Call-to-actionFiguring out your website's color scheme mostly comes down to your branding colors, such as the colors used in your company's logo. Using your branding colors on your site can help give your company a unified and recognizable feel. 


Use complementary colors when you are hoping to provide clean pages, as they evoke balance. Keep in mind that contrasting colors do best when choosing the text colors as well as the background. This helps to make your text clearer and easier to read.


While it's fun to play with color when creating your site, use vibrant colors sparingly. Pops of colors work for small spaces where you want to grab the viewer's attention, such as a button or call to action area. White space is equally important in giving your website a clean and clear feel. 

3. Clear Text and Images 

Make sure the type you choose for your site is bold and easy to read. You want to make sure that all of your text is clearly communicated. 


Text that is short, and easy to digest is best for a website, where people want information quickly. 


When you need to include a lot of information on a page, make sure you break it up to make it easier to read. Use headings, subheadings, and bullet points instead of long sentences and blocks of text. 


Choosing the right images for your site is also important. You'll want to make sure your images are of high quality and convey a clear message to your users. 

Web Design Basics To Keep In Mind 

When building a website, it's important to know the web design basics. This is even important when you're having others build sites for you so that you can have a say in the branding and understand why a web designer makes certain choices in developing your site. 


Looking for a professional to design your website? Contact us today so we can get started on making you an amazing website. 

Cody Osborn
I am a Web Services Consultant @ EnvisionIT Solutions. I develop and maintain numerous websites for clients across the nation. I also help shape businesses image through branding and help them grow through content marketing.
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