Your brand starts with a logo - a symbol of who you are.
Ensuring your logo represents your full range of services and the value they bring to your customer is essential to brand management. Brand building takes time, and all successful brands use proven techniques to establish their identity and stand out from the competition.
This article will explore five brand management tips to build your brand. Read on and discover how you can develop a brand voice that cuts through the noise in the marketplace.
1. Brand Building Through a Value Proposition
Establishing your brand begins with a clear understanding of the value your brand represents to customers and prospects. Develop a value proposition to help guide your marketing efforts. A winning value proposition clearly defines who you are and why people should do business with you.
2. Create a Professional Brand Image Online
Beyond your logo, the tools you use to present your organization and its products or services are the most visible part of your brand image.
Nearly 90% of businesses and consumers first research a product or service online.
A well-designed website is essential to establish your brand and its value.
Invest in a professional website that is visually appealing and easy to use. Ensure it is mobile-friendly. More than half the traffic to websites now comes from mobile devices.
3. Establish Customer Personas
Every successful brand has one thing in common: they understand their customer.
Take time to identify the audience for each of your products and services. Ask questions about what motivates them to buy, how your product will improve their lives, and why working with you will bring value.
Once you understand who your customers are, you can better understand how to build your brand to reach them.
Watch our video: What is Branding?
4. Utilize Public Relations to Tell Your Story
The greatest brand-building tool you have is story-telling.
Take a public relations approach and communicate your successes in trade publications and on industry websites. Share the stories of your customers who work with you or buy your products.
A good story well told will establish your brand and continually remind prospects of your value.
5. Use PPC Advertising
Few marketing tactics will increase your brand awareness more than pay-per-click (PPC) advertising.
Google AdWords makes up the vast majority of online ads, and they are extremely effective at establishing and promoting your brand.
An effective PPC campaign will increase traffic to your website, build a positive brand association, and increase brand loyalty by presenting your message to your target audience.
Online search ads are a tremendous way to motivate customers to engage with your brand.
Prepare Now for the Future
This is the perfect time to begin planning your brand building campaign for the coming year.
Develop a value proposition, so customers clearly understand the value of your brand.
Update or create a professional website to give people a place to learn more about you and transact business online.
Take time to understand your customers and find ways to tell your story across as many channels as possible. Over time, you will establish a brand identity people trust.
To learn more and establish your brand position in the marketplace, contact us for a consultation.