Did you know that digital ad spending worldwide is expected to reach over $375 billion in 2021? That's a lot of marketing budget to spend on designing and implementing the perfect ad! So, how do you stand out in the sea of online ads?
It's easier to create an eye-catching ad than you may think! Keep reading to find out the ins and outs of ad design and how to bring in more customers with your online ads.
1. Use Powerful Copywriting
Gone are the days where businesses would create 30-page catalogs and brochures to explain their business to a prospective customer.
You have but just a few seconds to catch the eye of someone in the digital world. Your ad must have powerful copywriting!
How would you grab your prospective customer's attention with just a few lines of text?
People come into contact with hundreds of ads online, every single day, and they can't possibly read each ad if it's packed with text.
Focus on creating a one or two-liner that will really catch their eye! Focus on exactly what you want to say, and use that to build an effective ad headline.
2. Outstanding Visuals
In a sea of online ads, you need to strive to be the most eye-catching fish in the sea. So, how do you do this?
Well, the most effective way to ensure that your online ad design is going to pop, is by selecting eye-catching visuals that really catch your attention as your eye scrolls past.
Use images, visuals, and colors that not only grab their attention but also match your brand's style. Remember, that prioritizing your brand's image is just as important as the ad design itself.
3. Keeping It Simple
Simplicity is key in the online world. The more complex and text-heavy your ad is, the more likely you are to lose your potential customer.
With online ads, you have limited space and real estate to get your message across. Use the space wisely by keeping your text to a minimum, keeping your message clear and simple, and using colors and images to prove your point.
Ultimately, you want to keep your ad design as clutter-free as possible. Minimalist design on the up!
4. The Right Call-to-action
There's absolutely no purpose behind having an impeccably designed ad that your audience doesn't know what to do with.
One of the key elements to designing a successful ad is making sure that you have a call-to-action included. You want your audience to know what it is they're supposed to do. Are they meant to subscribe? Are you looking to make a sale? Do you want them to head to your website?
Make sure that you use your ad to craft a clever call-to-action, not only for your audience but so that you can also measure the effectiveness.
Successful Ad Design
Successful ad design is about putting together components cleverly in order to create an ad that just pops off the page!
From exciting visuals and colors to clever wording: get creative with how you piece together your ad design. Stray from boring and don't be afraid to take risks with your design.
Head on over to our web design section for more great content!