--- title: 5 reasons to have testimonials on your website description: Most people are naturally skeptical any time they venture onto a company website. This is why its important to dedicate one of your pages to testimonials. image: https://blog.envisionitsolutions.com/hubfs/blog-image-files/you-need-testimonials-on-your-website5.jpg --- [![EnvisionIT Solutions Blog Logo](https://blog.envisionitsolutions.com/hubfs/eits%20blog%20logo.svg "EnvisionIT Solutions Blog Logo")](https://blog.envisionitsolutions.com/) - Blog Topics - [IT Security](https://blog.envisionitsolutions.com/topic/it-security) - [VoIP Phones](https://blog.envisionitsolutions.com/topic/voip-phones) - [IT Outsourcing](https://blog.envisionitsolutions.com/topic/it-outsourcing) - [Business Continuity](https://blog.envisionitsolutions.com/topic/business-continuity) - [Tech Tips](https://blog.envisionitsolutions.com/topic/tech-tips) - [Cloud Tech](https://blog.envisionitsolutions.com/topic/cloud-tech) - [Web Design](https://blog.envisionitsolutions.com/topic/web-design) - [Website Security](https://blog.envisionitsolutions.com/topic/website-security) - [Web Tips](https://blog.envisionitsolutions.com/topic/web-tips) - [SEO](https://blog.envisionitsolutions.com/topic/seo) - [Marketing](https://blog.envisionitsolutions.com/topic/marketing) - [Graphic Design](https://blog.envisionitsolutions.com/topic/graphic-design) - [⚲ Search](https://blog.envisionitsolutions.com/search) - ¦ - [IT Support](http://www.envisionitsolutions.com/it-services/) - [Business Continuity](https://www.envisionitsolutions.com/business-continuity/) - [VoIP Phones](https://www.envisionitsolutions.com/voip-select/) - [Web Design](http://www.envisionitsolutions.com/website-design/) [☰](https://blog.envisionitsolutions.com/5-reasons-to-have-testimonials-on-your-website#mobile) - [Tech Tips](https://blog.envisionitsolutions.com/topic/tech-tips) - [Business Technology](https://blog.envisionitsolutions.com/topic/business-technology) - [IT Outsourcing](https://blog.envisionitsolutions.com/topic/it-outsourcing) - [General IT](https://blog.envisionitsolutions.com/topic/general-it) ## [Is Your Technology Helping Your Team - or Holding Them Back?](https://blog.envisionitsolutions.com/is-your-technology-helping-your-team-or-holding-them-back) **Cody Osborn** | Jul 6, 2026 8:39:14 AM   - [Web Design](https://blog.envisionitsolutions.com/topic/web-design) ### [5 reasons to have testimonials on your website](https://blog.envisionitsolutions.com/5-reasons-to-have-testimonials-on-your-website) - - - [Back to posts](https://blog.envisionitsolutions.com) # October 17, 2022 # 5 reasons to have testimonials on your website # 5 reasons to have testimonials on your website ![you-need-testimonials-on-your-website5.jpg](https://blog.envisionitsolutions.com/hs-fs/hubfs/blog-image-files/you-need-testimonials-on-your-website5.jpg?width=650&height=400&name=you-need-testimonials-on-your-website5.jpg)A good website is essential to not only providing visitors with the information that they need about your company, but also to leaving a good first impression on your potential customers. Most people are naturally skeptical any time they venture onto a company website for the first time, which is why it's important that your website reflects positively on your business. One way you can do this is by dedicating one of your web pages to customer testimonials.   ***The following are five reasons you should use customer testimonials on your website:***   ## 1. Customer testimonials help build trust Simply having a customer testimonial section can be enough to earn the trust of your visitors. This is because, first and foremost, they are proof that you have customers and are therefore a legitimate business and not some sort of online scam. Secondly, testimonials are kind of like positive reviews from previous customers. The more testimonials you have, the more your visitors will assume that you must be a trustworthy company.   Related Post: [3 ways to improve your website](https://blog.envisionitsolutions.com/3-ways-to-improve-your-website)   ## 2. Customer testimonials work like referrals People tend to trust other consumers over businesses, and for good reason. Few people will trust a business because they'll assume that their end goal is just to get their money. Customer testimonials work like referrals, convincing your visitors that they can rely on your business.   ## 3. They can explain the benefits of your products or services Customer testimonials don't just help to position your company in a positive and reputable light, they are also effective in explaining how beneficial your product or service can be. A good customer testimonial will include what the customer's need was and how your product or service was the solution to that need.   For example, if you're running a law firm, then in one testimonial, a customer might go into how they were injured in a car accident and needed legal assistance. They could then explain how by using your legal council, they were able to win their lawsuit and obtain a large settlement.   ## 4. They can explain how your products or services work A company's products and services may not always be self-explanatory. In fact, some products and services can be used in multiple ways. Visitors to your website can glean information on how your products or services can work from your customer testimonials. This is because your customers are likely to explain how they used your products or services to meet their needs.   Take for example a product like a stain remover. Your customers can explain in their testimonials the different ways in which they were able to effectively use your stain remover, whether it was to remove a wine stain from their couch or to remove pet stains from their carpet. These are different examples of how the product can be used.   ## 5. They can help you create an emotional connection It's a lot easier for visitors to connect with other customers than it is for them to connect with a CEO of a company. If they can relate to the customers in your testimonials, it will be easier for them to relate to your brand. Such an emotional connection can be a powerful tool when it comes to converting new customers. Be sure to use the names and pictures of the customers providing the testimonials to make it even easier for visitors to connect with them on an emotional level.  [![Click Here - To Download Professional Web Presence E-Book](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/345825/54c358e2-f65b-444f-913d-5526cde62343.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/345825/54c358e2-f65b-444f-913d-5526cde62343) ![Mike Tungate](https://blog.envisionitsolutions.com/hubfs/mike-author.jpg) ###### ABOUT THE AUTHOR | Mike Tungate Hello! I am the Web Services Manager @ EnvisionIT Solutions. I create business websites, help shape a businesses image through branding, and help them grow through content marketing. I am an avid photographer and a lover of musical instruments. Find me on: --- #### Subscribe to our newsletter [Subscribe Now](https://www.envisionitsolutions.com/newsletter-signup/) [![21-questions](https://blog.envisionitsolutions.com/hs-fs/hubfs/2018%20Image%20Files/21-questions.png?width=258&name=21-questions.png "21-questions")](http://info.envisionitsolutions.com/21-questions) #### **21 Questions To Ask Before Hiring An Honest, Competent, Responsive, Fairly-Priced Computer Consultant** Don’t trust your company’s critical data and operations to just anyone! This business advisory guide will arm you with 21 Revealing Questions you should ask any computer consultant before giving them access to your network. 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