About 66% of marketers say improving their search engine optimization (SEO) is a top marketing priority. Without a strong SEO strategy, clients might fail to find you online. The next time they search for IT services like yours, they'll find a competitor's site instead!
Don't fall behind the competition. Instead, give your site the boost it needs. With these seven SEO advertising tips, you can improve your ranking and reach new customers! Let's begin!
1. Start Researching
The first step to a smart SEO campaign is to know your audience. After all, they're the ones you're trying to reach!
Start by gathering demographic information such as income, location, and interests.
Then, determine which keywords your clients are using when they search Google. You can use SEMRush, Ahrefs, or Google Keyword Planner to get started.
Once you have a list of keywords, you can start creating regular blog posts based on those topics. Make sure your blog posts are helpful and informative. Google prioritizes quality over quantity, meaning your customers' needs are key.
2. Update Your Site
In order to improve your SEO advertising ranking, you need to improve your website first. Start by making sure your site is up to speed. You can use Google's PageSpeed Insights to determine what's slowing your pages down.
If your site lags, people will leave without clicking around. Your ranking could drop as a result. One of the benefits of SEO is that it helps attract people to your site. A higher ranking can also help your brand look like an authority in your industry.
3. Love Links
Make sure to use backlinks from high-authority websites within your content. These links will tell Google your content is well researched.
In time, your ranking will improve, indicating you're a high-authority website, too. Try adding statistics into your blog posts to start!
4. Go Local
Your local SEO strategy is also important. Focusing on local SEO will help you attract nearby clients.
First, update your Google My Business listing. Then, create content that utilizes location-based keywords. Try gathering reviews from happy, local clients, too!
5. Know the Trends
Google's search algorithm changes throughout the year. In order to boost your SEO ranking, you need to keep up with the trends.
For example, voice searches will account for half of all online searches by this year. You'll need to adjust your keywords to appear for these searches.
6. Make Sure You're Mobile
To experience the benefits of SEO you'll need a fast, mobile-friendly site that prioritizes the user's online experience.
Make sure your site works on smaller screens. You can use Google's Mobile-Friendly Test to make sure you're optimized.
7. Stay Social
Once you start creating regular blog posts, share them on social media. The more people who share your content, the more traffic you'll gather. As a result, your ranking will improve!
Watch our video: Why You Need A Blog on Your Website
Step It Up: 7 SEO Advertising Tips for Your IT Business
Give your SEO ranking a boost. With these seven SEO advertising tips, you can improve your ranking and increase business. Use these tips to advertise your IT services today!
Need help? Contact us today to get started!