We have all heard of the saying, "Do not judge a book by its cover." While this old saying rings true when it comes to judging books and people, the same principle does not seem to apply to website design. As Susan Baroncini-Moe, a Lifehacker Expert, points
out, the website design of a business can bring either positive or negative consequences. She shares, "Your website reflects you as a business owner and professional. If your web site looks professional, your potential clients will think you’re a professional who has enough clients and enough income to have a site built for you." On the other hand, if your website looks messy and disorganized, that's how your clients will see you: an unprofessional person or business that is unworthy of their time and money.
In fact, Stanford University has found that 75 percent of people judge the credibility of a company based on its web design. In another comprehensive research conducted by InstantShift, 94 percent admits that the design of a website is their primary source for judging a company's professionalism and trustworthiness (click here to see this amazing infograph). For those of you who are considering a website makeover, here are some practical tips that will steer you to a seamless website redesign experience:
Colors are a medium of communication. Most of the time, your color choice sets the tone of a visitor's website experience. In an article, "Making Effective use of Color in Websites," the author discusses how different hues convey various emotions and messages. For example, the color red generally evokes feelings of romance or passion. Blue is definitely more mellow. Depending on the shade, dark blue comes across as clean and professional, while light blue instills a refreshing and open feeling. When choosing your color pair or trio, make sure that the colors not only reflect the personality of your business, but also complement each other beautifully.
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When you design your website, you should remember to leave enough space to fit in your content. Whether it is a YouTube video or the actual marketing text, having a clear layout will enable your visitors to find the right information efficiently. Plan your content arrangement and decide how to capture your visitors' attention with a healthy balance of colors, images and text.
A website is more than a template that looks pretty. Every single element on your new website should be specially crafted to resonate with your buyers. If you are looking for a trending website design, a clean layout with large pictures has been dominating the design world, and for good reasons too. Remember the popular saying, "a picture is worth a thousand words"? Large photos, beautiful infographs and even videos are definitely the trendy way for website designers to communicate their messages in an innovative manner.
Finally, besides having a clean and organized layout that enables users to peruse and navigate with ease, your website also needs to be responsive to accommodate the rising mobile traffic around the world. Making your website responsive means that all the layout, content and the overall structure has been built to fit all screen sizes. Because many people are surfing the web using their mobile devices, it is important for you to have a website design that can still display beautifully and operate seamlessly even if it is accessed from an iPhone or another mobile device.
Your website design should effectively engage with your niche market. By combining aesthetics, operational friendliness and excellent user experience, your new website will give your business an attractive and professional charm!
