Lack of website traffic is one of the most common frustrations that plague business owners and bloggers. Whether you are new to the virtual world or a veteran of the online community, there is no doubt that you are constantly looking for ways to boost
your traffic. More website visitors means that more people are reading your stuff. It also means a greater opportunity to generate passive income or even gain a few new clients. However, driving relevant traffic to your website takes time, skill, and effort. To understand the how's of digital marketing, you need to first identify the underlying factors that are preventing your website from getting more visitors.
Slow Load Time
Among the number one killers of website traffic is slow load time. You may not know this, but Google actually includes page speed in their ranking algorithm. In explaining the importance of website load time, Google shares the following observation, "Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we've seen in our internal studies that when a site responds slowly, visitors spend less time there..." A fast website gives your visitors a reason to stay by making your information accessible in a quick and efficient manner. It improves user experience and is known to also increase visitor numbers and conversion rates.
SEE ALSO: Common mistakes with small business websites.
Poor Website Design
Because a website is a virtual shop, store, or station for your busy visitors, it is extremely important to have not only a beautiful design, but also an organized layout. Your website needs to have clearly displayed menus, categories, and sub-categories so first time visitors can explore your website with ease. Additionally, with the rise of iPad and other mobile devices, ensuring that your website design is responsive will help you to effectively capture your mobile users.
Under Optimized Content
Search engine optimization or SEO plays a critical role in your ranking and organic traffic. The higher you rank, the greater likelihood that people will find you. In order to optimize your website, you need to have well-written web copy and blog posts that seamlessly integrate keywords and key word phrases in their content. Write articles rich in content and keywords (especially long-tail keywords) to make your website more attractive to search engine spiders and humans.
A Weak Inbound Marketing Plan
An effective inbound marketing plan will help you develop a credible and authoritative presence through smart user engagement. By professionally and creatively marketing your goods and services through regular blogging, a solid SEO strategy, attractive email promotions, irresistible Calls-to-Action, and other digital channels, your website will experience an increase in traffic because a brilliant inbound marketing plan interacts with your customers and convinces them to stop and hear you out.
Lack of Online Community Support
The online world, like the real world, is made of people who are either looking for answers or providing answers. Once you identify your niche market and target audience, it is important for you to connect with experts in your field. Visit their websites, guest post on relevant blogs, arrange an advertising swap, and simply reach out, market your website, and make yourself known.
The Bottom Line About Traffic
As you can see, driving traffic to your website involves many strategies, tricks, and marketing skills. EnvisionIT Solutions can help you to improve your website performance by providing unmatched website design and inbound marketing services. Get in touch with us today by calling 505-923-3388. Let us solve your traffic troubles and help you rank better.