Let's just say it. Businesses that don't have websites aren't even competing. Believe it or not, that's still 29% of businesses today.
We can't understate the importance of a website in today's marketing world. Still, with so many different website styles to choose from, let's talk about the different types of websites for businesses and see which is right for you!
Having a professional eCommerce website offers plenty of benefits to your business. For one, you will become less dependent on third-party sellers like Amazon that take cuts of your sales and have the power to remove your store at any time.
For another, you can control everything. That includes the payment system, the products you sell, the brand voice and aesthetic, and so much more. Check out the essentials of eCommerce websites to learn more!
Similar to an eCommerce website, service providers, hospitality businesses, and restaurants can all benefit from booking websites. Consider this a lead or sales generation website.
This way, customers can order online for items they will physically purchase. For example, stores and restaurants can allow people to order ahead and pick up on-site. Massage therapists or tattoo artists can accept deposits and book consultations.
The opportunities are endless. Nearly every business can benefit from this type of lead-generation website. Just make sure to have your contact information readily available!
We aren't kidding when we say that every website needs a blog. Well, that's why there are over 600 million active blogs online!
Content marketing is arguably the most important aspect of website SEO. If you want to build organic traffic to your website, build a following for your content, or generate sales, a blog is your best solution.
Regardless of your business, blogs are a great way to utilize different keywords, build brand awareness, and drive diverse traffic to your website. For example, a car maintenance shop could have topics including:
From there, they can highlight some of the pain points of these processes and position their services as the solution. This is a time-tested strategy to drive and convert leads.
Conversely, with a simple 5-page website, you only have a few chances to rank. Remember, users search for information more than brand names. Offering that information will only increase your audience!
There's no better place to build a brand than a website. You control the tone, language, messaging, color scheme, fonts, and everything else that you wish to convey. If you want to build a clear and recognizable brand, start with a branding website!
Now that you know the different types of websites you can use for your business, don't limit yourself. There's no reason that one website can't incorporate different website styles for one cohesive strategy.
Regardless of what you choose, stay up to date with our latest tech tips, and hire a professional web designer today!
