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November 24, 2021

What is a Blog? And Why You Should Add One to Your Website

What is a Blog? And Why You Should Add One to Your Website

What is a blog

If you’ve never considered adding a blog to your business, the concept can seem unimportant to your objectives as a whole. But what many small businesses don’t realize is that a blog post can drive more traffic to your site than many other existing features.


The most popular blogs on the web utilize numerous features to pinpoint their specifics reach to the customers most likely to do business with them.


The reasons these blogs succeed are features like SEO (search engine optimized) content, keywords focused on user intent, and content that’s relevant to your specific offerings.


But, what is a blog, and how do you start one?


If you want your business to grow and connect you with more customers regularly through an optimized business blog, read on to learn where to start!

What is a Blog?

A blog is an online collection of articles that shares information specific to the host websites topic, expertise, or product offerings.


Generally, blog posts are listed in reverse chronological order to keep the most relevant information at the top. 


The primary purpose of a blog is to create relevant and optimized content focused on attracting potential customers and keeping your business visible on SERPs (Search Engine Results Pages).


It’s not just about driving a ton of traffic to your site. It’s about driving the most relevant traffic to your site, so you have a better likelihood of conversions.

5 Reasons Your Business Needs a Blog

If you want to increase your site visibility and drive more traffic, a blog is the fastest and most reliable way to do so. Whether you want to call your blog, news, press, or articles, the results will always be accurate, relevant data that your readers can appreciate.


These are the five most important reasons you need to start a blog:


1. Drive more traffic to your website
2. Convert traffic into relevant leads
3. Become an authority in your industry
4. Build and nurture relationships with your customers
5. Drive long-term results

These five reasons can help any sized business meet any goals. No matter what you’re hoping to achieve, a blog can help you win!


Watch our video: Why you need a blog on your website

How to Start a Blog for Your Business

Whether you choose to start a WordPress blog or a blog directly on your site, there are a few things you need to consider.


It will all depend on the coding platform you use, so if you’re not sure where to start, it’s always best to seek expert assistance to begin on the right foot.


Once you better understand the best way to share your blog, make sure you can easily link your content to your sales pages, contact pages, and other resources to create internal loops your readers can follow. This process will help them understand why they can trust you and make them more likely to choose your products or services.


You will also want to search for relevant keywords with a high search volume and low cost per click (CPC) to help you rank better on SERPs.


Learning how to start a blog may seem complicated, but it doesn’t have to be with the right pieces in place!


For more informative articles to help you boost sales and grow your business, visit our blog.


Better businesses start by putting the right tools in place, so start today to make your business work better for you to help you reach your goals.

Mike Tungate
Hello! I am the Web Services Manager @ EnvisionIT Solutions. I create business websites, help shape a businesses image through branding, and help them grow through content marketing. I am an avid photographer and a lover of musical instruments.
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