--- title: What is the Difference Between a Sponsored Post and a Paid Ad? description: Facebook and LinkedIn have multiple advertising options. Read this blog post to learn what is the difference between a sponsored post and a paid ad? image: https://blog.envisionitsolutions.com/hubfs/blog-image-files/sponsored-post-and-a-paid-ad.jpg --- [![EnvisionIT Solutions Blog Logo](https://blog.envisionitsolutions.com/hubfs/eits%20blog%20logo.svg "EnvisionIT Solutions Blog Logo")](https://blog.envisionitsolutions.com/) - Blog Topics - [IT Security](https://blog.envisionitsolutions.com/topic/it-security) - [VoIP Phones](https://blog.envisionitsolutions.com/topic/voip-phones) - [IT Outsourcing](https://blog.envisionitsolutions.com/topic/it-outsourcing) - [Business Continuity](https://blog.envisionitsolutions.com/topic/business-continuity) - [Tech Tips](https://blog.envisionitsolutions.com/topic/tech-tips) - [Cloud Tech](https://blog.envisionitsolutions.com/topic/cloud-tech) - [Web Design](https://blog.envisionitsolutions.com/topic/web-design) - [Website Security](https://blog.envisionitsolutions.com/topic/website-security) - [Web Tips](https://blog.envisionitsolutions.com/topic/web-tips) - [SEO](https://blog.envisionitsolutions.com/topic/seo) - [Marketing](https://blog.envisionitsolutions.com/topic/marketing) - [Graphic Design](https://blog.envisionitsolutions.com/topic/graphic-design) - [⚲ Search](https://blog.envisionitsolutions.com/search) - ¦ - [IT Support](http://www.envisionitsolutions.com/it-services/) - [Business Continuity](https://www.envisionitsolutions.com/business-continuity/) - [VoIP Phones](https://www.envisionitsolutions.com/voip-select/) - [Web Design](http://www.envisionitsolutions.com/website-design/) [☰](https://blog.envisionitsolutions.com/what-is-the-difference-between-a-sponsored-post-and-a-paid-ad#mobile) - [Tech Tips](https://blog.envisionitsolutions.com/topic/tech-tips) - [Business Technology](https://blog.envisionitsolutions.com/topic/business-technology) - [IT Outsourcing](https://blog.envisionitsolutions.com/topic/it-outsourcing) - [General IT](https://blog.envisionitsolutions.com/topic/general-it) ## [Why Regular Technology Checkups Matter More Than You Think](https://blog.envisionitsolutions.com/why-regular-technology-checkups-matter-more-than-you-think) **Cody Osborn** | Sep 28, 2026, 8:39:44 AM We rely on technology every day, often without giving it much thought until something goes wrong. Whether you're working, learning, managing personal finances, or staying connected with friends and family, technology plays a critical role in keeping life moving forward. Just like cars need routine maintenance and homes require regular upkeep, your technology benefits from periodic checkups as well. - [marketing](https://blog.envisionitsolutions.com/topic/marketing) ### [What is the Difference Between a Sponsored Post and a Paid Ad?](https://blog.envisionitsolutions.com/what-is-the-difference-between-a-sponsored-post-and-a-paid-ad) - - - [Back to posts](https://blog.envisionitsolutions.com) # February 1, 2022 # What is the Difference Between a Sponsored Post and a Paid Ad? # What is the Difference Between a Sponsored Post and a Paid Ad? ![sponsored-post-and-a-paid-ad.jpg](https://blog.envisionitsolutions.com/hs-fs/hubfs/blog-image-files/sponsored-post-and-a-paid-ad.jpg?width=650&height=400&name=sponsored-post-and-a-paid-ad.jpg)Social media is a great way to market your business. With almost [1.5 billion users](http://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/) and a robust dashboard for dialing in to specific target markets, Facebook and LinkedIn are a couple of the best options for marketers who are looking to establish brand awareness as well as push particular products and services. Here is a look at the options Facebook and LinkedIn offers for paid posts.    ### Organic Reach [![Download - 25 Website Must Haves](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/345825/06fcf6b9-1199-4c77-8b2f-12f1d534afdc.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/345825/06fcf6b9-1199-4c77-8b2f-12f1d534afdc)When businesses first turned to Facebook and LinkedIn for online marketing, all they had to do was create interesting posts and anyone who liked or followed the page would see them. Over the years, however, social media has made changes to what people see and how often posts from businesses are shown, even if they are not promotional posts. Today, in order for companies to get their posts in front of more than just a handful of their followers, they typically have to pay for viewers.    ### Boosted Posts A boosted post is one that is pushed into more news feeds of people who like your page and their friends, or people that you target based on location, age, gender, and interests. You have the option of boosting any existing post on your timeline, and when you have a post that is getting more engagement than most of your others, Facebook will even suggest boosting it to get even better results. In LinkedIn, it's called a Sponsored Update.   ### Facebook VS LinkedIn Boosted Post   ### ![social-boosting](https://blog.envisionitsolutions.com/hs-fs/hubfs/social-boosting.jpg?width=1628&name=social-boosting.jpg) Boosted posts, as it is called in Facebook and "promoted tweets" as it's called in Twitter, are ideal when you want to get better engagement, such as getting more likes or shares for a certain post, or when you want to draw in more page likes by promoting a post that showcases the type of content that people would see if they followed your page. If you are trying to achieve a specific goal through social marketing such as sending people to your website, a paid advertisement will give you better results.       Related Post: [When to use emails marketing vs. social media](https://blog.envisionitsolutions.com/when-to-use-email-marketing-vs-social-media) [![email-marketing-vs-social-media](https://blog.envisionitsolutions.com/hs-fs/hubfs/email-marketing-vs-social-media.jpg?width=350&name=email-marketing-vs-social-media.jpg)](https://blog.envisionitsolutions.com/when-to-use-email-marketing-vs-social-media)   ### Paid Ads Boosted posts are paid advertising, but they appear in your timeline or news feed. Both Facebook and LinkedIn give you the option to create an ad, based on your objective and includes options such as sending people to your website or raise attendance at your event. You can choose to pay per click, or spend a certain amount each day to get the results you are looking for and you can check your Ads Manager to see how your posts are performing and make adjustments.   ### Facebook VS LinkedIn Ads   ![example-ads](https://blog.envisionitsolutions.com/hs-fs/hubfs/example-ads.jpg?width=1628&name=example-ads.jpg) These separately displayed ads appear to the right side of the main news feed. These ads also allow you to be far more selective when it comes to your audience so you will be able to choose better targets and make the most of your advertising budget. Another benefit that ads have over boosted posts is the ability to test a number of different ads at once so you can get a better idea of which online marketing tactics are working and which to scrap.     \* A great new LinkedIn marketing tool is ContactOut. They are one of the best freemium email outreach tools available. You can check them out here: [contactout.com](https://contactout.com/)   ### Things to Remember Whether you are boosting a post or paying for an ad, Facebook does not allow more than 20% of the post's image to be text so be careful when sharing links to ensure that the image that is pulled is not too text heavy. If you are not sure which paid format is best for your online marketing goals, remember that boosted posts work better when promoting within Facebook and LinkedIn, and display ads work better when you are trying to draw people away from it. ![Mike Tungate](https://blog.envisionitsolutions.com/hubfs/mike-author.jpg) ###### ABOUT THE AUTHOR | Mike Tungate Hello! I am the Web Services Manager @ EnvisionIT Solutions. I create business websites, help shape a businesses image through branding, and help them grow through content marketing. I am an avid photographer and a lover of musical instruments. 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