Are you making a strong first impression when consumers find your company website? About 75% of online users judge a website's credibility based on aesthetics. In fact, 94% of first impressions relate to web design.
Without a strong web presence, you could lose customers. Nearly 90% of consumers will even switch to a competitor if you offer a poor user experience. Before that happens, read on to enhance your online presence today!
Consumers will confuse your brand for another if you're neglecting brand consistency. Before updating your website, review your company's brand guidelines. This document should include your:
Maintain a consistent brand across all web pages. If pages look different, visitors will think they're on another website. They may leave, causing your bounce rate to increase. As your bounce rate increases, your organic search engine rankings will fall. If your site doesn't appear on the first page of results, you won't generate traffic. Consumers may never realize your business exists.
Hire an experienced web design and development agency to enhance your website. They'll ensure your site is:
Remember, consumers will judge your brand based on your website. Nearly 40% will stop interacting with your site if it's poorly designed. Another 60% won't recommend a business if the site isn't optimized for mobile devices.
Google uses mobile-first indexing when determining page rankings. If your site isn't optimized for mobile devices, your rankings will fall.
Choose a company that can improve your website's user experience. About 40% of visitors will stop engaging if your website speed lags. Investing in user experience design can generate an ROI of 9,900%.
Give consumers a reason to visit your website by creating high-quality, helpful blog content. Optimize each post for search engine optimization (SEO) to improve your organic rankings.
Diversify your content by creating polls, quizzes, infographics, and videos. Video content can boost visitor engagement. As people engage with your brand, it will become more memorable. End each post with a compelling call to action. You'll generate more conversions and brand recall.
Generate more website traffic by creating pay-per-click (PPC) ads. When a consumer clicks on the ad, they'll get directed to your website. You can appear in front of consumers based on their search queries.
PPC advertising can benefit your organic search engine rankings. Improving your organic rankings can enhance your online presence. You can generate more website traffic and brand awareness.
A strong web presence can help you generate more leads and sales. Use these tips to ensure your website stands out online. In time, you'll engage your target audience and generate more conversions.
You don't have to apply these tips alone. Instead, partner with an experienced web design and development agency. EnvisionIT Solutions can help you build a strong web presence with a stunning website and professional marketing materials. We're at the forefront of the industry.
Leverage the value of our extensive industry experience and connections. Contact us for web design services!
