Imagine running a company that has no trouble providing excellent products and services to its customers. However, it has a major issue getting its brand in front of the right people. This is one of the many reasons why approximately 20% of small businesses fail in the United States.
Your website is likely the first point of interaction you'll have with your audience, and it's crucial to ensure you tailor it to their needs. If you don't feel as though your site is up to par, a website relaunch can help take things to the next level. Let's explore some of the most useful information you should keep in mind.
When launching a new website, it's essential to plan its structure thoroughly. The more comprehensive your outline, the more control you'll have over key attributes. Important sections to consider in your plan include:
You should also determine the actions you want your users to take on each page so you can improve your conversion rate.
Also known as split testing, A/B testing allows you to determine which version of your website will perform the best. This method functions by directing traffic to multiple iterations of the same site or page with minor differences. For example, you could create two pages that are almost the same apart from the call to action and images. Your analytics will tell you which iteration performed the best, allowing you to double down on ideas that work.
You likely can't optimize user experience without listening to what your users have to say. This will make redesigning your website far more effective. You should make it easy for your audience to voice their opinions. This is achievable by adding a feedback form on various parts of your site.
Working with a web design professional is essential for ensuring a stellar relaunch. They have the tools and resources required to help ensure you make the best decision for your situation.
If you have an in-house designer, consider outsourcing to someone else so you can have a fresh pair of eyes review your site before the relaunch. When looking for someone to hire, it's imperative to consider their past reputation. This will provide valuable insight into the experience you'll get. Make sure you keep an eye out for fake reviews, though.
By handling your website relaunch correctly, you can significantly improve your relationship with your audience and make it easier for people to find you online. The tips in this guide will help ensure you get started on the right track.
At EnvisionIT Solutions, we aim to educate our visitors on different IT topics like security, web design, and cloud computing. We also offer a variety of web design services that can take your performance to the next level. You'll learn more about the many benefits we provide when you get in touch with us today.
