--- title: "Don't Get Stuck in the Stone Age: Why Your Business Needs to Technologically Evolve" description: Running a business is hard work without the additional learning curves and evolving technology. Explore the importance of keeping up with technology. image: https://blog.envisionitsolutions.com/hubfs/Dont-get-stuck-in-the-Stone-Age.jpg --- [![EnvisionIT Solutions Blog Logo](https://blog.envisionitsolutions.com/hubfs/eits%20blog%20logo.svg "EnvisionIT Solutions Blog Logo")](https://blog.envisionitsolutions.com/) - Blog Topics - [IT Security](https://blog.envisionitsolutions.com/topic/it-security) - [VoIP Phones](https://blog.envisionitsolutions.com/topic/voip-phones) - [IT Outsourcing](https://blog.envisionitsolutions.com/topic/it-outsourcing) - [Business Continuity](https://blog.envisionitsolutions.com/topic/business-continuity) - [Tech Tips](https://blog.envisionitsolutions.com/topic/tech-tips) - [Cloud Tech](https://blog.envisionitsolutions.com/topic/cloud-tech) - [Web Design](https://blog.envisionitsolutions.com/topic/web-design) - [Website Security](https://blog.envisionitsolutions.com/topic/website-security) - [Web Tips](https://blog.envisionitsolutions.com/topic/web-tips) - [SEO](https://blog.envisionitsolutions.com/topic/seo) - [Marketing](https://blog.envisionitsolutions.com/topic/marketing) - [Graphic Design](https://blog.envisionitsolutions.com/topic/graphic-design) - [⚲ Search](https://blog.envisionitsolutions.com/search) - ¦ - [IT Support](http://www.envisionitsolutions.com/it-services/) - [Business Continuity](https://www.envisionitsolutions.com/business-continuity/) - [VoIP Phones](https://www.envisionitsolutions.com/voip-select/) - [Web Design](http://www.envisionitsolutions.com/website-design/) [☰](https://blog.envisionitsolutions.com/dont-get-stuck-in-the-stone-age-why-your-business-needs-to-technologically-evolve#mobile) - [Tech Tips](https://blog.envisionitsolutions.com/topic/tech-tips) - [Business Technology](https://blog.envisionitsolutions.com/topic/business-technology) - [IT Outsourcing](https://blog.envisionitsolutions.com/topic/it-outsourcing) - [General IT](https://blog.envisionitsolutions.com/topic/general-it) ## [Is Your Technology Helping Your Team - or Holding Them Back?](https://blog.envisionitsolutions.com/is-your-technology-helping-your-team-or-holding-them-back) **Cody Osborn** | Jul 6, 2026 8:39:14 AM   - [Tech Tips](https://blog.envisionitsolutions.com/topic/tech-tips) ### [Don't Get Stuck in the Stone Age: Why Your Business Needs to Technologically Evolve](https://blog.envisionitsolutions.com/dont-get-stuck-in-the-stone-age-why-your-business-needs-to-technologically-evolve) - - - [Back to posts](https://blog.envisionitsolutions.com) # June 3, 2022 # Don't Get Stuck in the Stone Age: Why Your Business Needs to Technologically Evolve # Don't Get Stuck in the Stone Age: Why Your Business Needs to Technologically Evolve ![Dont-get-stuck-in-the-Stone-Age](https://blog.envisionitsolutions.com/hs-fs/hubfs/Dont-get-stuck-in-the-Stone-Age.jpg?width=650&name=Dont-get-stuck-in-the-Stone-Age.jpg) The number one reason for keeping up with technology is to keep up with your customers – and keep your customers! Businesses, however small, that stubbornly cling on to old-fashioned and even obsolete ways of doing things are destined for extinction. It really is as simple as that! ## **Being Present and Visible Online** If customers cannot find you online, you do not exist. Harsh, you say? Having an online presence and being visible online is essential if you want customers to find you.   Most people have smartphones. Let's say they arrive in a new city and need to find a vegetarian restaurant, have their hair cut, or find an auto part. Who are they going to ask?   Correct! They are going to look it up on their phones! And they will find the physical location from a map on their phone too. Search engines, like Google and Bing and Yahoo, have replaced the Yellow Pages. The point is that no one looks at the Yellow Pages anymore.  People (i.e., your paying customers) search for and find the information online. You need to be online and visible online to be relevant.   Watch our video: Importance of a Mobile-Friendly Website ## **How to Behave in the Information Age** The second broad-strokes principle is that digital technology is there to be taken advantage of. Also, in case you have not checked in the last couple of decades, doing things on a computer is really easy these days.   You can set up a [business page on Facebook](https://www.facebook.com/business/learn/lessons/why-your-business-needs-a-facebook-page?sc=srch.goog&mb=fbbp&mp=bpe&scn=ngp19.bp-int.2mm-t&mid=ngp19.bp-int.2mm-t.trfpm-three-reasons-business-needs-fb-page.10666&wfid=&cid=2062434622&agid=76856976195&kw=%2Bfacebook%20%2Bbusiness%20%2Bpage&nk=g&ref=sem_smb&utm_source=GOOGLE&utm_medium=fbsmbsem&utm_campaign=G_S_Beta_2MMTrained_Brand_PT_EN&kenid=1d6c052b-f2f5-4fd3-b215-64dfeee4ffcf&product=2MM+Trained&utm_keyword=%2Bfacebook%20%2Bbusiness%20%2Bpage&gclid=EAIaIQobChMInIfayvuU5wIVl4XVCh2ZpAq1EAAYASAAEgKq9vD_BwE), for example in less than ten minutes. Then, you can do the same on LinkedIn, Instagram, and Twitter (collectively known as "social media"). If you follow readily available instructions, you'll be up and away in no time, and can learn how to synchronize all these accounts.   People say you need a website. Yes, you do! Have you heard of WordPress?   What's stopping you? The important thing is take the first steps. You can always make changes and improvements later by contacting a company specializing in managed IT services. ## The Importance of Sharing In this digital age, most people communicate by sharing pieces of information they find on the internet. By setting up your simple WordPress website and social media accounts, you will already have made one giant leap forward for your business.   Related Post: [What is the Difference Betwee a Sponsored Post and Paid Ad?](https://blog.envisionitsolutions.com/what-is-the-difference-between-a-sponsored-post-and-a-paid-ad)   Ask your (Facebook) friends and relatives to like your business Facebook page, retweet a few posts for you, or share announcements you make on Instagram. ## The Importance of Syncing and Keeping Up With Technology Did you know that you can [synchronize files](https://blog.envisionitsolutions.com/how-to-sync-your-files-across-multiple-devices) that you have on your PC or laptop across all your devices?   You'll want to do this if you are out of the office often. It'll help you stay in touch - and field calls and respond to e-mails from new customers.   Syncing is important so that you stay available. It means you're keeping up with technology.  That's what your customers want. And you know that the customer is always right, right? ## The Learning Curve Gets Gentler Harnessing the latest technology for your business might involve a [sharp learning curve](https://blog.envisionitsolutions.com/7-incredibly-useful-windows-10-tricks-to-learn), but it will be worth it. You'll save money and suddenly find that you're more organized, even though the business is busier. Keeping up with technology is all it takes!   If you need a bit of help and motivation to haul yourself into the 2020s, you'll find plenty of how-to advice on our [EnvisionITSolutions blog](https://blog.envisionitsolutions.com/search). ![Kevin Gray](https://blog.envisionitsolutions.com/hubfs/kevin-author.jpg) ###### ABOUT THE AUTHOR | Kevin Gray Hello! I am the Managing Principal @ EnvisionIT Solutions. | Technology Expert | Author | Speaker | Small & Medium Business IT Support - We founded EnvisionIT Solutions in 2007 to provide IT services and support for business owners/CEOs who value the necessity of technology to drive their success and growth. Find me on: --- #### Subscribe to our newsletter [Subscribe Now](https://www.envisionitsolutions.com/newsletter-signup/) [![21-questions](https://blog.envisionitsolutions.com/hs-fs/hubfs/2018%20Image%20Files/21-questions.png?width=258&name=21-questions.png "21-questions")](http://info.envisionitsolutions.com/21-questions) #### **21 Questions To Ask Before Hiring An Honest, Competent, Responsive, Fairly-Priced Computer Consultant** Don’t trust your company’s critical data and operations to just anyone! This business advisory guide will arm you with 21 Revealing Questions you should ask any computer consultant before giving them access to your network. 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